“Facebook is not this walk in the park we thought it was a few years ago. It is at the centre of a new advertising model,” according to Mariana Correa Esteves, Product Development Manager at Globo.com, Brazil.
The first speaker of the Power of Print session on Efficient Printing was George Donaldson, Group Continuous Improvement Manager of Newsprinters in the UK. He explained, based on the example of Broxbourne, how to transform a printing plant into a lean enterprise. “We want to be the best in the world and continuous improvement is the way to get there,” he says.
Encouraging readers to post online comments allows news media to connect with audiences, but the comments are too often uncivil, hateful, obscene or downright insulting. Moderating online conversations is an enormous task for news media. A new guide can help.
The Responsive Design session at the Media Port SoLoMo was crowded Tuesday afternoon, a good indicator of how important the topic has become for news publishers.
Martijn Groot, CEO and Co-founder of Peecho from The Netherlands, came up with a new business model that he describes as a web-to-print service for the new age: “We invented the print button for the internet,” he says.
Jan Andersson, CEO of MittMedia Print AB in Sweden, reported during a Media Port Power of Print session on Tuesday afternoon about his company which in 2009 became aware that they needed a new press, knowing that the coldset market in Sweden is very limited and there were already overcapacities. The solution appeared to be a press that could print more than just newspapers.
The last presentation on Tuesday of the E-publishing technologies session 2 at the SoLoMo Media Port featured a look at the digital strategy of Burda News Group, a German magazine publisher that was looking for an easy and effective ePaper and tablet solution.
The OPENMEDIA Innovation Hub at the Revenue Media Port presented innovative publishing houses that work together with start-ups to develop new ideas and strategies for a transforming industry.
At the Media Port Power of Print, Grit Neumann, Head of Sales & Marketing, Axel Springer Druckhaus Spandau (near Berlin) says she sees digital printing as the future of print in the digital age.
Whenever anyone asks if it is time to rethink their newsroom yet again, “the answer should always be ‘Yes,’ ” says Raju Narisetti, Senior Vice President and Deputy Head of Strategy for News Corp, USA.