“We concluded that the only press that could meet the demand to switch between coldset and offset was the KBA Cortina,” Andersson said. Favourable factors were the tabloid format (less paper waste for smaller format products), quick job changes, one ink for coldset and heatset, high print quality.

“We started from zero and built a new business in the commercial printing sector where we also compete with sheet-fed presses. When newspaper circulations go down, we can fill the capacity with other products,” he said.

Media Port Power of Print continues on Wednesday, click here to see the full programme.