News Products

estimated reading time 3 minutes

Le Télégramme: The power of empowerment – local mini-publisher teams with direct access to data colleagues

Le Télégramme has always been recognised as one of the best regional daily newspapers in France. Its 150,000 print (home delivery) subscribers are loyal but ageing and Le Télégramme needs to speed up the acquisition of digital subscribers to fuel its growth again.

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estimated reading time 4 minutes

DC Thomson serves targeted audienceS with mini-publisher teams

DC Thomson is a publisher based in Dundee, Scotland. The group owns magazines, radio stations and four daily newspapers: The Press and Journal, Evening Express, The Courier and The Evening Telegraph. The group joined Table Stakes to strengthen its internal Apollo programme, which was working on their digital transformation. Their challenge statement described their ambition for the 12-month programme: “We will refocus our newsroom – currently 95% print-focused – to one where we create higher quality, indispensable digital journalism and a first-class user experience for local audiences to drive subscriptions through a metered/premium paywall model.”

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estimated reading time 5 minutes

Henneo finds using a crucial metric key to ‘Going public’ success

The Zaragoza, Spain-based news media company Henneo, which publishes the newspapers 20 minutes and Heraldo de Aragon, has spent much of the past year focussing on its audiences and developing more targeted content. This is being done in concert with efforts to launch a digital subscription model.

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