As NYT prepares for global growth, WSJ censored in China
The New York Times’s decision to rebrand its international sister publication, the International Herald Tribune, is the latest step in the paper’s plans to present the NYT brand as a truly international entity. By relaunching the Paris-based title as the International New York Times, the New York Times Co. hopes to bolster the title’s world-wide audience figures by stressing its ability to produce internationally pertinent content. But as the Wall Street Journal saw its Chinese-language site censored by China’s government over the weekend, questions abound as to how successful attempts at true global reach will prove to be for Western news organisations confronted with radically different media markets.