NowThisNews attempts to use Instagram Video as social news platform
Mobile video news service NowThisNews is attempting to make information sharing even more social with a first of its kind 24/7 news channel on Instagram. Harnessing the Facebook-owned social media site’s new 15-second video offering, rolled out in June to compete with Twitter’s Vine, NTN aims to tap into Instagram’s 130 million-strong user base by delivering “breaking videos and news content ranging from the latest fashion show to the political statement dominating the news cycle”. Yet while the experiment is certainly interesting, questions nonetheless remain as to the value that seconds-long video footage can add to news reporting.