Federica Cherubini is Head of Leadership Development at the Reuters Institute for the Study of Journalism.
She is an expert in newsroom operations and organisational change, with ten years experience spanning major publishers, research institutes and editorial networks around the world. Federica specialises in devising and implementing new and improved ways of working, bridging people, disciplines, departments, projects and cultures.
Before joining the Reuters Institute, she was Engagement Manager at Hearken, an audience consulting company that helps newsrooms better listen to and engage with their stakeholders in order to build sustainability.
Prior to joining Hearken she was Audience Projects Editor at Condé Nast International, working on audience growth, best practice and knowledge sharing. She is an expert on newsletter strategies and editorial initiatives that drive audience loyalty. She was a coach with the Membership Puzzle Project.
Federica is a director at Hacks/Hackers London, a community of 4,000+ members at the intersection of journalism and technology who meet to discuss and rethink the future of news. She is returning to the Reuters Institute, where she previously worked as a researcher on the Digital News Project team, publishing reports on editorial analytics, online video strategies and fact checking in Europe. She participated in the Online News Association’s 2018 Women’s Leadership Accelerator and is a mentor with the Digital Women Leaders initiative.
John Crowley is an editor, trainer and consultant with 25 years of journalistic experience managing newsrooms and budgets across a variety of titles. After taking on digital and leadership roles for The Daily Telegraph, The Wall Street Journal, Newsweek and The Irish Post, he now writes across subjects including technology, business, newsroom management, sustainability, mental health and wellbeing. John has a strong track record in digital innovation and audience insights, reacting to the varied ways people now consume news. In his consultancy role, he advises companies on the ever-changing digital media landscape and how PRs can pitch journalists.
At the end of 2020, he co-published a report into wellbeing entitled ‘Journalism in the Time of Covid’. As a result he was asked to train journalists in the US and UK. John is a trained mental health first aider with MHFA England. He has co-developed a journalism wellbeing programme for Headlines Network with journalist colleague Hannah Storm in late 2021. They have published a suite of mental health resources for journalists in 2022, working with the charity Mind, and have started a new podcast called Behind the Headlines.
More than 15 years in the world of new technologies, online business development and digital transformation of media organizations. Cerezo has worked as a consultant for the main media in Spain and Latin America. He was director of research and digital strategy at Prisa between 2007 and 2012. Has extensive knowledge on digital business, reader revenue, marketing and online advertising, and web analytics and wide experience in the implementation and development of digital projects through their strategic design, planning, implementation and monitoring phases.read more
Lyndsey Jones is a digital transformation and change management expert, currently working as a consultant, strategic advisor and coach with media companies across Africa and Europe.
Her experience of leading global transformation projects at the Financial Times inspired her to write the book Going Digital: what it takes for smoother transformations, to be published by Pearson and FT Publishing in March 2022. She is also an international speaker, guest lecturer and business mentor. As a former executive editor at FT, she played a key role in streamlining editorial operations and reshaping the newsroom to shift its main focus from print to digital publishing while adding value to the business by increasing subscriptions.read more
Stéphane’s professional DNA is rooted in 25 years of BBC international journalism. He went into broadcast media after a pan-European MBA that took him from France to the UK and Germany. He has spent more than half his life abroad, including post-apartheid South Africa and likes to call himself a serial foreigner. He puts warmth, authenticity and performance at the centre of his coaching work. He enjoys looking at events and the world from as many perspectives as possible and very much welcomes coaching clients from diverse frames of reference. He has co-designed and co-facilitated workshops focusing on Diversity, Equity and Inclusion within and outside the media industry.read more
Dan runs Inbox Collective, a consultancy that helps news organizations, non-profits, and brands get the most out of email. He specializes in helping organizations build loyal audiences via email and then converting that audience into subscribers, members, or donors. He’s the creator of Not a Newsletter, a monthly briefing with news, tips, and ideas about how to send better email. He previously worked as the Director of Newsletters at both The New Yorker and BuzzFeed. He’s been a featured speaker at events like Litmus Live in Boston and the Email Marketing Summit in Brisbane. He’s also widely quoted on email strategies, including in publications like The Washington Post, Fortune, and Digiday.read more
Eve Rickles-Young is the Digital Media Manager for The Salt Lake Tribune. She has been working in marketing for nonprofits for most of her career. She has a background in art history and loves the creativity of the field. Eve moved to Utah from New York City in 2018 for the mountains and outdoor activities.read more
Penny Riordan is the Director of Business Strategy and Partnerships for Local Media Association. She runs the LMA Digital Club, including two web conferences per month where members collaborate with industry peers on important digital revenue, product, audience and content topics. Penny also supports the work of the Oklahoma Media Center and LMA’s new initiative on locals news startups with the Tributary in Jacksonville, FL.read more
Dean is Director of Insights and Editor-in-Chief of WAN-IFRA, he is responsible for coordinating all activities related to the organisation’s array of multimedia publications. He has more than 25 years’ experience working in the news publishing industry, much of that time spent researching, analysing, identifying and ultimately reporting about global media developments.
Nick is responsible for subscription sales of the digital products of the German financial daily Handelsblatt and the business magazine WirtschaftsWoche – all part of their “Subscriber-First” strategy. He brings almost a decade of experience as a coach and advisor on paid content topics at WAN-IFRA, working with news publishers across the globe and especially Europe. While very happy to talk for hours about an audiences-first approach to conversion and engagement (plug for Table Stakes!), he is particularly excited about VR and the future of digital journalism.read more