There’s a growing consensus amongst industry experts that branded content will be at the heart of every marketing strategy, but less agreement about what it actually is.
Marty Baron arrived at The Washington Post as Executive Editor in 2012 – after a Pulitzer-studded term at the helm of The Boston Globe. The Post acquired iconic status in the history of investigative reporting via Woodward and Bernstein’s Watergate coverage. A Pulitzer for Public Service in reporting the Snowden revelations cemented the legacy in 2014. Another followed this year, in recognition of The Post’s reporting of Secret Service deficiencies. He spoke to Julie Posetti about the challenges facing newspapers in the digital age – from source protection erosion to business model insecurity – ahead of his address to the World News Media Congress.
Innovative forms of content, the role of audience engagement, crowdfunding, verifying breaking news on social media and the role of Disney Princesses in saving journalism (stay with me, here) are just some of the topics discussed at the Journalism Innovation Summit organised by PBS MediaShift at City University in London recently. Federica Cherubini curates the top takeaways.
Building audiences through social media has been a ‘vital means of getting attention’ for ProPublica’s stories according to Amanda Zamora – Senior Engagement Editor at the US non-profit investigative outfit. She spoke to Angelique Lu about chat apps, curation of content and innovation in newsrooms.
The serious downturn in the media industry has lasted 15 years, when you consider that the first major revenue drops in the USA occurred right after the year 2000. Since then, more and more markets have experienced downward spirals with no end in sight, or should I say, site.
Nancy Lane, president of the Local Media Association (LMA) in the USA, will moderate a session entitled “Punching Above Our Weight: How Small and Mid-Sized Publishers Can Lead the Digital Transformation” at the World News Media Congress in Washington, D.C.
WAN-IFRA and its Global Alliance for Media Innovation (GAMI) have been monitoring the development of wearables closely in the past couple of years and have just published a new report, “Wearables: The key considerations for news publishers.”
What are the key trends in newsrooms in 2015? And who are the industry thought leaders you can’t afford to ignore? Find out when the World Editors Forum launches its flagship publication at the World News Media Congress in Washington DC next month.
Researchers at the École Polytechnique Fédérale de Lausanne are investigating whether you can use a search platform to understand controversial topics. Angelique Lu speaks with Claudiu Cristian Musat about his research.
John Kerry, U.S. Secretary of State, has accepted WAN-IFRA’s invitation to address the audience at the Opening Ceremony of the World News Media Congress on the 1st of June 2015 in Washington, D.C.
Two of the oldest hands in Africa – the BBC and AFP – are approaching the continent in a new way as it enters a technological and connectivity revolution. In this guest post, Gill Moodie looks at their multimedia offerings and the shift in coverage from death, disease and destruction.
There’s early support for Google’s ‘Digital News Initiative,’ which aims to facilitate and fund innovation as well as product development in European journalism. But publishers are cautious as the European Commission continues its investigation into Google’s alleged anti-competitive practices writes Angelique Lu.