In a still print-centric Indian market, HT Media, the publisher of the Hindustan Times, Hindi Hindustan and Mint, is currently undertaking a major transformation in the way it produces and distributes its content across platforms, animated by the firm belief that digital practices can drive improvements in its journalism, reshape its relationship with its audiences, and secure its future.
It is just 20 months since the Dutch startup first launched its journalism micropayment system in The Netherlands and now it plans to enter the US market with an English-language version. Users will be able to start using the beta version early 2016, Blendle’s Head of International Duco van Lanschot said in New York on Wednesday.
Even with the climate summit, adaptation has been a relatively underreported issue. But as risks from climate change grow, the story of how societies get ready – or not — is going to be more and more important. We journalists have to be ready to cover it.
Local media companies cannot afford not to invest in data solutions that enable them to hyper-target ads on their – and other people’s – sites, says guest poster Steve Gray. Fortunately, he says, those solutions are becoming viable even for small companies.
Innovators gathered in Paris on Monday for the seventh “New Practices of Journalism” conference at the Paris Institute of Political Sciences Journalism School. Here are three observations from the day’s discussions.
In this guest post, Peter G. Marsh urges publishers to “embrace the hatred” readers are expressing toward most forms of advertising on the web and develop solid offensive strategies to tackle ad blocking.
Dutch news site De Correspondent has reached more than 40,000 paying members since its launch two years ago. It may not seem much for major publications like The New York Times or Der Spiegel, but in a tiny country like the Netherlands, it’s a big deal.
There was no plan. David Callaway, Editor-in-Chief of USA Today, remembered his answer a year ago when his then-publisher, Larry Kramer, asked him what plans he had for the upcoming technological change in cars. “They expect a new form of cars in a couple of years with radically different audio systems and more interactive experience,” said Callaway. “They will need a lot of content.”
The first part of this overview of distributed content has been posted less than a month ago, yet what then appeared like the relatively stable picture of a new trend in publishing, a few weeks later looks more and more like a confusing mess of new distribution technologies, few of which have yet proven their worth, let alone their necessity.
Many publishers are racking their brains trying to find ways to monetise their journalism online. Some put paywalls up, others take them down. Online advertising competition is fierce, and everyone is trying to get a piece of the revenue pie. Meanwhile in the UK, niche print magazines seem to be making something of a comeback with readers.
Publishers around the world are responding to the impact of ad blocking in different ways, from marketing actions aimed at moving mobile users into apps to blocking access to content for users with ad blockers enabled.
Today, after two years of experimentation, The Sun, the UK’s top-selling tabloid, has removed all traces of its paywall. The newspaper will focus on recovering and growing its digital audience. From now on revenue will be advertising driven.