As interest in Pinterest explodes, social site updates news-sharing features
It’s no secret that increasing social media interaction is a key concern for news outlets hoping to improve audience engagement. With very few exceptions, there’s not a news publication or organisation without at least a Twitter and Facebook account and social media serves as the primary online traffic source for mainstream media. Now, as Pinterest introduces more news-friendly features, (following in the footsteps of Facebook and LinkedIn) it is becoming increasingly clear that news content and distribution is as important to social media players as the networks themselves are to news orgs.