New breed of users- hit by tech-bugs

Dushyant Khare, Head – Strategic Partnerships, South East Asia & India, Google, India, highlights the growing population of smartphone users. Some use only their mobile to access the Internet, and the more affluent people use multiple gadgets for browsing the Internet. However, the number of mobile users are rising rapidly.

by WAN-IFRA Staff | September 2, 2015

The largest number of digital users are the mobile-only users. Khare predicts that the next big wave will be the rise of technology users to hit 1 billion within four years. Therefore, the news publishers should add-on App-centric models to enhance their reach. Linking and video platform are smart ways to give the contents more exposure. Third parties could help in such setups.

He is passionate about digitizing Asia, and a keen advocate of mobile-first and mobile-only adoption in emerging markets.

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