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Display, E-Commerce, PayWall, Content Marketing: @Lequipe

Frédérique Lancien from L’Équipe, France, shares different storytelling formats that have worked for sports journalism. No big player in the French market was specialized in sports e-commerce: a challenge for L’Équipe’s strategy for the upcoming 3 years #DML15

by Nick Tjaardstra nick.tjaardstra@wan-ifra.org | October 23, 2015