04 - 07 October 2021

Digital Media LATAM 2021

Confirmed speakers

Louise Story

Author and Former Chief News Strategist and Chief Product & Technology Officer, The Wall Street Journal, USA

Louise Story is a journalist with a passion for great storytelling and incisive reporting that impacts the world, and she is a media leader with a track record of helping news companies grow.

Louise has worn many hats in the media — investigative reporter, masthead editor, technologist, filmmaker, manager of large reporting and video projects, media and audience strategist, radio production, design thinker, product leader, head of innovation projects, builder of large teams and senior editor with responsibility for a large daily news report.  She takes on projects that she feels will move the needle in helping the world have more journalism that matters.

Louise most recently was the Chief News Strategist and Chief Product & Technology Officer at The Wall Street Journal. That job included scope across the full WSJ with a significant operational and strategic mandate. In the newsroom, Louise was one of the top five news editors and she oversaw the news strategy as well as its digital transformation. For the full WSJ (content and commercial), Louise oversaw the product engineering, design and product management teams. As the WSJ’s editor in chief wrote upon Louise’s departure, Louise “played a central role in advancing our digital transformation and broadening the reach and impact of our journalism. She has brought in new skills, capabilities and ways of thinking that have elevated our journalism and greatly improved our product, technology and data experiences for our members. Her work has helped guide our coverage and accelerate our growth in audiences and subscribers over the past three years.”

Prior to this role, Louise spent more than a decade at The New York Times. During that span, she helped lead multimedia and strategy initiatives and worked on ground-breaking projects as an investigative reporter that led to multiple billion-dollar plus financial settlements, government reforms and legal convictions.

Among her strategic role at The Times, she served as executive producer of the Times’ live interactive journalism managing a team that worked with more than 300 reporters to create and program original live video from the field and in studio. In 2015, she worked on a committee studying the Audience of the Times. In 2013-2014, she was a member of the Innovation Committee, which authored the Innovation Report. In 2012, she hosted and helped The Times create a live video news program for its web site. From 2009 until 2012, she produced live radio segments about business topics for “The Takeaway,” a national radio program that was partnered with The Times.

Paulo Samia

CEO, UOL, Brazil

Paulo Samia joined UOL in 2000, holding the positions of financial manager at UOL Brasil and general manager at UOL Argentina until 2006. After working at consulting (Booz Allen and Hamilton) and technology companies, he returned to UOL in 2016, as Strategic Planning Director and Director of Business Development, until he became UOL’s CEO in 2019. Paulo holds an undergraduate and graduate degree in business administration from Fundação Getúlio Vargas in São Paulo, and holds an MBA from Columbia Business School, in New York.

Tor Jacobsen

SVP for Consumer and subscriptions, Schibsted, Norway

Tor Jacobsen is the SVP for Consumer and subscriptions at Schibsted, and is heading the subscription revenue across the brands. Schibsted has seen a tremendous growth in subscription the last few years, and just passed 1 million digital subscribers. Tor has worked in several roles in Schibsted, and has also earlier experience from telecom and consulting.

Adam Pasick

Editorial Director of Newsletters, The New York Times, USA

Adam Pasick oversees the Times’s portfolio of newsletters, including The Morning, DealBook, and the Coronavirus Briefing. He previously worked as an editor and reporter at Quartz, New York Magazine and Reuters, in Bangkok, London, and Washington, DC.

María Jesús Espinosa de los Monteros

Chief Audio Officer, PRISA Media, Spain

María Jesús Espinosa de los Monteros García is Chief Audio Officer at PRISA Media and Managing Director of PRISA Audio, the new platform that brings together podcast content from all PRISA Media media outlets, both radio and press (EL PAÍS, Cinco Días, As, SER, Podium Podcast, Los40, Dial, Caracol Radio, WRadio, ADN Chile), in Spain and Latin America. Winner of two Ondas awards, in 2019 she was elected by Forbes magazine one of the most creative minds in business. In the last five years she has been in charge of the direction of Podium Podcast, part of the offering of Prisa Radio until very recently, she is a regular contributor to EL PAÍS and co-director of the first Master’s Degree in Podcast and Digital Audio.

Emilie Harkin

VP, Consumer Strategy & Growth, The Atlantic, USA

Emilie Harkin is VP, Consumer Strategy & Growth at The Atlantic where she focuses on growing and retaining subscribers, consumer marketing, and customer care. Emilie joined The Atlantic in 2016, and before that, she held positions at Foreign Affairs and The New Republic.

Andrés Mompotes

Editor-in-chief, EL TIEMPO, Colombia

He is the editor-in-chief of EL TIEMPO, the Colombian newspaper with the largest digital audience and leader in print circulation. He is in charge of multimedia journalistic production and newsroom convergence for all its platforms. He also coordinates the integration with other products of this company such as the free daily ADN and the magazines Donjuán, Aló and Hola Colombia, among others. He has led projects such as the implementation of the first podcast platform of this publishing house, the creation of the Multimedia Journalism School and the establishment of a model based on metrics to meet the needs of audiences. He has also won journalistic awards such as the CPB and the Simón Bolívar. He is a social communicator-journalist and holds a master’s degree in Political Science.

José del Rio

Editor-in-Chief, LA NACION, Argentina

José del Rio has specialized in economic and business journalism for 28 years. He studied journalism at the UCA and did a postgraduate degree in graphic journalism at the same university. He also holds a degree in Business Administration from the UBA and in 2010 he completed a postgraduate course in advanced finance at the UCA. He also holds a PhD in Business Administration from the UCA. Today he works as Editor – in- Chief at La Nacion Newspaper. Since the creation of LN + he hosts the programmes Comunidad de Negocios on Sundays and Mesa Chica on Tuesdays.

For almost eleven years he was the journalistic director of the magazine group and deputy director at El Cronista. Under his management, APERTURA (which grew as a leading magazine in the economy and business segment), INFORMATION TECHNOLOGY (technology for executives), CLASE EJECUTIVA (lifestyle) and RPM (cars) renewed their contents. He was also responsible for the supplements and one shots of the newspaper El Cronista and for the management of the websites APERTURA.COM and INFOTECHNOLOGY.COM.



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Tiago Afonso

Sales and Digital Development Director, Editora Globo, Brazil

Sales and Digital Development Director at Editora Globo, Valor Econômico, Infoglobo and Sistema Globo de Rádio

Over 18 years of experience in media business, from product development to digital transformation. At Globo, responsible for the Branded Content Studio, events, advertising solution and digital monetization.

Business Administration degree and master in Strategic and Economic Market Management.

Damian Radcliffe

Professor & Fellow, University of Oregon, Columbia University, USA

Damian Radcliffe is the Carolyn S. Chambers Professor in Journalism, a Professor of Practice, and an affiliate of the Department for Middle East and North Africa Studies (MENA), at the University of Oregon. Alongside holding the Chambers Chair at the School of Journalism and Communication (SOJC), he is also a Fellow of the Tow Center for Digital Journalism at Columbia University, an Honorary Research Fellow at Cardiff University’s School of Journalism, Media and Culture Studies, and a fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA).

An experienced digital analyst, consultant, journalist, and researcher, Damian has worked in editorial, research, policy, and teaching positions for the past two decades in the UK, Middle East, and USA. This includes roles in all media sectors (commercial, public, government, regulatory, academic, and nonprofit/civil society) and all platforms (print, digital, TV and radio).

Damian continues to be an active journalist, writing monthly columns for ZDNet (CBS Interactive) and What’s New in Publishing, and frequently writing for other outlets such as Journalism.co.uk and the International Journalists’ Network (IJNet). He writes about digital trends, social media, technology, the business of media, and the evolution of journalism.

Luciana Cardoso

Product Director, Quartz, USA

Luciana focuses on improving the Quartz reader experience, which encompasses all products that Quartz users interact with once they land on the website and apps, including articles and special features. Prior to joining Quartz, Luciana worked as Head of Product at Estadão. As a 10-year newsroom veteran with a bachelor’s degree in information systems and a master’s degree in journalism, Luciana has successfully developed product strategies that align audience, technology and business objectives, as well as build trust within newsrooms.

Maylis Chevalier

Director of Innovation and Digital Product, Vocento, Spain
Maylis Chevalier is the new director of Innovation and Digital Product, a newly created position whose objective is to strengthen the evolution of their digital products. This new position will allow to reinforce the contact with international technological partners to continue innovating in line to the demands of the market. Maylis will be responsible for supporting the management team with the transversal and integral analysis of the digital product, the study of online editorial media trends and the management of Vocento MediaLab. She has an international economics degree from the Technishe Univesität Berlin and a Master in Digital Business from ISDI. She began her career in 1991 at Procter & Gamble as Key Account Manager. In 1997 she moved to Axel Springer where she led an international executive program and served as Director of Marketing and Sales. In 2006 she joined Gruner+Jahr GmbH as director of strategy and business and later became editor.

Ryan McVeigh

Consumer Analytics Manager, The Boston Globe, USA
Ryan is the Consumer Analytics Manager at The Boston Globe.
He has been the lead consumer analyst at the Globe for seven years and has helped the Globe embrace industry leading, data-driven strategies that drive revenue growth.
Ryan has an undergraduate degree in Finance, Marketing & Management from the Northeastern D’Amore-McKim School of Business.

Selymar Colón

Executive Director, Digital Strategy, GFR Media, Puerto Rico

Selymar Colón is an award-winning journalist. Colón spent the 2020 academic year as a fellow at the Nieman Foundation for Journalism at Harvard. Before her fellowship, she served as editor-in-chief of digital news at Univision, where she built a team of multimedia journalists and drove the network’s digital integration. A digital pioneer, Colón championed the use of social media in the newsroom and created the first team of multimedia news producers to incorporate digital-only videos into the company’s news strategy.

Her honors include Emmy Awards, a Gabo Award for Best Image, and an Edward R. Murrow Award. She also led her team to win several National Press Photographers Association awards and a World Press Photo for best Digital Video, among others.

Gastón Roitberg

Managing Editor, Multimedia, LA NACION, Argentina

Gastón Roitberg is the Managing Editor, Multimedia at LA NACION (Argentina). Licensed in Sciences of the Communication of the University of Buenos Aires (UBA), technical in journalism (TEA) and Master in journalism (UBA), with postgraduate in Journalism Management and planning (UBA). He has a specialization in digital business (Udesa). He was reporter and editor at Editorial Perfil (1996-2000), Content Manager from AOL Argentina (2000-2005). He’s a Professor at the Master in Journalism of LA NACION and the Torcuato Di Tella University, and co-author of the books “New challenges of journalism” (Ariel, 2014) and “Disruptive journalism” (La Crujía Ediciones, 2015). He currently presides the LATAM Committee of WAN-IFRA.

Ezequiel Arbusti

Associate consultant, WAN-IFRA, Mexico

Ezequiel Arbusti is a specialist in online audience development, planning and creation of digital content for websites and Social Media for media and brands. He is a web optimizer (SEO) and content manager (CMS), with a focus on entertainment. He has helped several digital media, such as TKM and Terra, to grow their operations in Latin America. Mr. Arbusti holds a degree in Industrial Engineering, a Bachelor’s degree in Economics and a Master’s degree in Corporate Finance. He is currently an associate consultant for WAN-IFRA and a trainer on Digital Media issues.




Daniela Peña

Project Executive


Mexico City

Raquel González

Deputy Director Iberoamerica (LATAM, Spain and Portugal)


Madrid, Spain