Tuesday at the 25th World Advertising Forum in Washington, D.C., Fred Hurkmans, commercial and marketing director at NewsMaster, Belgium, and Zohar Dayan, co-founder and CEO of Wibbitz, USA, took the stage to talk about efforts to improve the impact of advertising.
Ahead of the U.S. presidential elections in 2016, journalists face tough challenges: How to cover an American political landscape that is only getting more polarized, and how to control their own political bias. A model suggested by Politico could be a useful case study for editors and reporters around the world.
Acts of journalism should be shielded from targeted surveillance, data retention and handover of material connected to confidential sources. That’s a key early finding of a study on the state of journalistic source protection in 121 countries undertaken for UNESCO by the World Editors Forum (within WAN-IFRA). Preliminary outcomes from the research were launched in Washington DC today during the World News Media Congress.
Media companies are aware that they need to transform their organisations, but it often takes an outsider to accelerate the tempo.
An annual survey by the Innovation International Media Consulting Group for the World Association of Newspapers and News Publishers (WAN-IFRA)
Programmatic advertising is advancing rapidly but remains little understood. Tuesday at the World Advertising Forum in Washington, D.C., three U.S. and European advertising executives spoke on how programmatic is changing the way ad sales teams conduct business.
Sessions at this year’s World Advertising Forum in Washington, D.C., provided participants with a wide variety of thoughts on top trends as well as insights into what the near future likely holds for news publishers. Not surprisingly, four of the hottest topics were programmatic, video, mobile and native advertising. Here are some of our top quotes from speakers.
Arthur O. Sulzberger, Jr., chairman of the New York Times, said the company has implemented all of the recommendations outlined in its innovation report from a year ago.
Large and mid-sized media companies face the same need to supplement their core activity with additional growth drivers. At the World News Media Congress in Washington, D.C., on Tuesday, the session titled “Can mainstream media buy its way to growth?” looked at different strategies for growth that do not require the spending power of a big tech company or an investment fund.
Finding a way to monetise Millennials remains a big challenge for the media industry despite a great deal of research on their habits and attitudes, said panelists Monday at the 22nd World Editors Forum and 25th World Advertising Forum in Washington, D.C.
John Heilemann and Mark Halperin of Bloomberg Politics: Will media find an alternative for TV evening news?
In this 2015 edition of Trends in Newsrooms, we highlight some of the exciting digital developments that have brought a new dimension to news content and delivery: from chat apps to analytics, to automation and drone journalism.