News

‘Just start!’ – Markus Knall on the benefits of Reverse Strategy in AI experimentation

2024-01-12. There’s no escaping AI’s disruption of the media landscape – which is why upskilling is a pressing need for newsrooms. Ippen Digital’s Markus Knall steers newsroom heads wary of aggressive tech infiltration in the right direction.

Sales expertise, gender diversity key to digital media success, initiative finds

2024-01-11. Digital native companies with dedicated sales teams and solid gender diversity are more successful than those that do not, according to findings from a year-long multi-national research initiative by Project Oasis.

What’s next for printed newspapers? Insights from Mediahuis and FAZ

2024-01-10. Belgium-based Mediahuis and Germany’s Frankfurter Allgemeine Zeitung (FAZ) share their print and digital strategies for the future.

Mastering frontpage engagement: Norway’s VG aligns strategy and analytics

2024-01-04. Verdens Gang (VG) is Norway’s largest news website. In navigating the delicate balance between news integrity, reader engagement, and revenue generation, VG.no has crafted a unique, data-driven approach.

The 5 factors driving Schibsted’s digital transformation

2023-12-22. We have written numerous times about how Schibsted in the Nordics serves as an ongoing reference in the industry for “digital transformation” done right. Of course digital transformation looks different from publisher to publisher, with different KPIs, different approaches, different successes. Here is what it looks like for Schibsted today.

New report: 9 deep dives into best practice in innovation

2023-12-20. WAN-IFRA just published a new report featuring deep dives into each of the nine winners of the association’s annual Digital Media Award Worldwide competition.

Fifth edition of Table Stakes Europe features 18 teams

2023-12-19 WAN-IFRA announces the 18 publishers who will participate in the fifth edition of the Table Stakes Europe programme. These publishers are now part of a community of more than 80 organisations, from 20 countries, including over 400 individual participants who have taken part in the previous editions and are ambassadors of this transformational methodology.

Ten of our top reader revenue stories from 2023

2023-12-14. To close out this year, we are taking a look back at some of our most popular reader revenue related articles from 2023. These stories offer good lessons to be learned, reviewed and re-considered, and we’re pleased to see that they come from many different countries around the world as well.

How The Hindu increased audience engagement by 21% in 6 months

2023-12-14. India’s The Hindu Group recently undertook a major initiative to overhaul their digital transformation strategy. The objective of the project was to seed audience-first thinking in the company’s Chennai, Hyderabad and Bengaluru bureaus and study its impact before rolling out the program to all the centres.

Japan’s Nikkei aims for greater subscriber engagement through new metrics

2023-11-29. By rethinking the data and metrics they use, practising customer segmentation and listening carefully to subscribers, as well as sharing learnings with the FT, Nikkei strives to stay ahead of the game in terms of digital subscriptions.