Augmented reality: business, if not editorial, advantages are clear
In May 2008 the IT research and advisory company Gartner Inc. predicted that augmented reality would become one of the top 10 most disruptive technologies for the period 2008-2012. Sure enough, in the newspaper world at least, AR has experienced a meteoric rise in popularity, with many seeing its ability to connect print and digital as a much-needed lifeline for the paper press.