01 February 2023 - 31 March 2023
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Dmitry Shishkin

CEO, Ringier Media International, Switzerland

Dmitry Shishkin is the CEO of Ringier Media International. He joined the Swiss based group in 2024. Before joining Ringier, he became well known as an expert in digital transformation, content strategy, and innovation in publishing. One of his focus areas is the concept of user needs.

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Penny Riordan

Director, Business Strategy and Partnerships, Local Media Association, United States

Penny Riordan is the Director of Business Strategy and Partnerships for Local Media Association. She runs the LMA Digital Club, including two web conferences per month where members collaborate with industry peers on important digital revenue, product, audience and content topics. Penny also supports the work of the Oklahoma Media Center and LMA’s new initiative on locals news startups with the Tributary in Jacksonville, FL.

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Diego Carvajal

CEO y Fundador, Gig, Colombia
Diego-Carvajal-N+

Tras una exitosa etapa como Chief Digital Officer de N+, donde lideró la transformación digital del referente en información noticiosa en México (Canal 2, Foro TV y N+ Media), Diego regresa a su consultora gig Company como CEO y socio fundador.

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Noemí Ramírez

Director of Product and Digital Development at UNIR, Spain
Noemi-Ramirez

Noemí Ramírez is Director of Product and Digital Development at UNIR, the leading digital university in Spanish-speaking markets.
She has an extensive track record of more than 20 years of management experience in the media sector, where she has specialized in leading, executing and converging.

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Paolo Miscia

Founder & CEO, Vertimedios, Colombia

He has surfed the waves of media, technology and audience research for 30 years.

As an executive he has experienced open television, cable and digital video. As an entrepreneur, the press and performance marketing.

Today he helps companies, CEOs and boards of directors in the adoption of emerging technologies: artificial intelligence, web3 and extended reality.

Among his experiences are Nokia’s Mobile Internet Applications in Europe, Discovery research in Latin America, global responsibility for analytics at Kantar Media from London, marketing at Caracol Televisión and IBOPE measurements in the Southern Cone.

He is Italian, born in Argentina, to a Brazilian mother; husband of a Colombian and father of two daughters with multiple passports.

Natalia Leal

CEO, Lupa, Brazil

Journalist, specialized in Human Resources and Business Management, Natália Leal is the CEO at Lupa, the main Brazilian digital platform who tackles mis/disinformation using journalism and education. In 2021, Natália was chosen by the ICFJ to receive the Knight Award for Journalism for her work in combating misinformation. She also led the team that won the main digital journalism awards for the work on “No Epicentro”, a platform to raise awareness about the impact of Covid-19 in Brazil. With a career spanning over 15 years, she has already worked as editor and content director at Lupa, besides having worked as reporter, editor and chief reporter at other Brazilian vehicles.

Gabriel Richaud

General Director, IAB, Mexico
Gabriel-Richaud-IAB-Mexico-WAN-IFRA

Gabriel Richaud has over 28 years of experience in Marketing, Sales, Strategic Alliances and Digital Business.

He is currently General Director of IAB Mexico (Interactive Advertising Bureau), an international non-profit association that brings together the leading companies in Digital Advertising and Interactive Marketing. Previously he was Director of New Business & Digital at Sony Music Entertainment Mexico.

Gabriel Richaud has been a professor of Advertising, Integral Marketing Communication and Digital Marketing for the last 18 years at Tecnológico de Monterrey Campus Mexico City and Santa Fe, as well as in the Master’s programs of the Graduate School (EGADE) and the Business School of Universidad Panamericana.

As a speaker he has participated in various forums and international events in Argentina, Colombia, Uruguay, Chile and the United States; he received in 2009 in Rome, Italy the “International Entrepreneurship” Award granted by SONY BMG to executives who innovate in the transformation of the Entertainment Industry and was recognized in 2011 as a Fast Forward Executive at Sony Music to participate in the first international leadership program in London, England.

Carmen Riera

Director, Runrun.es, Venezuela
  • She holds a Degree in Social Communication (UCV/94) and Specialist in Project Development, Control and Management (UMA/11).
  • Executive Director of Runrun.es
  • General Coordinator of the Network of Women Peace Builders in Venezuela.
  • Management and planning coordinator of Monitor de Víctimas, a homicide observatory in Caracas.
  • Mentor in Sembramedia’s Metis program on business for women founders of independent digital media in Latin America 2020, 2021 and 2022.
  • Strategic advisor in Amuna Digital, media acceleration project of Meta and Sembramedia. December-July 2022
  • Coordinator of MujeresReferentes.com, a website that promotes the inclusion of female voices and non-binary people in Venezuelan journalism.
  • In 2023, the Embassy of the Netherlands in Venezuela chose her as one of the 100 Protagonists, an event that seeks to celebrate, value and recognize the daily work of women in the country.

Ezequiel Arbusti

Associate consultant, WAN-IFRA, Mexico

Ezequiel Arbusti is a specialist in online audience development, planning and creation of digital content for websites and Social Media for media and brands. He is a web optimizer (SEO) and content manager (CMS), with a focus on entertainment. He has helped several digital media, such as TKM and Terra, to grow their operations in Latin America. Mr. Arbusti holds a degree in Industrial Engineering, a Bachelor’s degree in Economics and a Master’s degree in Corporate Finance. He is currently an associate consultant for WAN-IFRA and a trainer on Digital Media issues.

Liliana Elóstegui

Editor-in-chief and co-founder of Verificado MX

Editor-in-chief and co-founder of Verificado MX, the first communication outlet in Mexico dedicated to verifying data and combating disinformation. Strategic consultant on issues such as journalism with a focus on human rights, freedom of expression, sustainability, social networks and audiences. She is the coordinator of the Northeast Journalists Network, which brings together more than 300 journalists from the region.

Rodrigo Cerón

Digital and Media Consumption Consultant, Mexico

Rodrigo Ceron is the global director of Field Marketing at Crealytics, a Retail Media company, and directs Marketerops, a consulting firm that supports media with growth and analytics strategies. He worked for almost a decade at Comscore leading the generation of marketing strategies for different international markets. In 2015, as Vice President of Advertising and Marketing of the MX Internet Association, he led the creation of the book “Elements of Digital Marketing”. He is currently pursuing a PhD in Strategic Communication and Marketing at the Anahuac University in Mexico, where he is researching the consumption of written media in the digital age.

Juan Pablo Ferro

Professor, researcher and Coordinator of the Master's Degree in Journalism, Universidad del Norte, Colombia

Journalist with a BA in Philosophy and Literature in Los Andes University (Bogotá), MA
in Science and Journalism from Boston University, and PHD in Education and Society
(from Barcelona University) focus on evaluation and uses of digital technology. For more
than forty years he has worked in Journalism and he has been teacher on that field in
several universities. In the prestigious colombian newspaper El Espectador he worked in
the newsroom as reporter, correspondent, editor, columnist and chief of information, he
interacted with the advertising and marketing departments and dealt with business
solutions.

He also managed the renovation of the paper in its 100 year celebration. He was
an scholarship in advanced studies and media administration, and he won the Premio
Simón Bolívar de Periodismo as part of a team of reporters. Advisor in strategic communication for more tan 15 years actually Juan works as researcher and professor at Universidad del Norte, in Barranquilla, Colombia where he also coordinates de Master in Journalism program.

Beatriz Hernández Vega

Executive Director, IAB, Peru

Beatriz has been a founding member of the IAB Peru and Board of Directors since its inception. since its beginnings. Vice-President in two periods (2009-2010) and (2015-2018). Since 2019 she is part of the staff as General Director. Current Member of the Advisory Advisory Committee of the Master in Marketing and Business Management of the UTP Graduate School and of the UTP Graduate School and the Effie Awards in Peru.
She is a publicist by the Peruvian Institute of Advertising, educator by the University of Los Angeles, 23 years of experience in marketing. Los Angeles University, 23 years of experience in digital advertising having worked in companies such as worked in companies such as: I Latin Holdings, Grupo El Comercio, Grupo RPP, and Media Networks-Telefon. RPP, and Media Networks-Telefónica. Winner of the Women Marketeer Peru in the Digital Digital category and ANDA Awards.

Yolanda Valery

Independent Digital Consultant, US

Yolanda Valery is an independent digital consultant currently working with brands, but born and bred in journalism. Originally a political reporter from Venezuela, Yolanda made a career with the BBC World Service, where she did many different jobs including digital media, where she participated in pioneering projects, including creating the first “mobile first” products for BBC Mundo and helping launch 11 new language services as Head of Social Media for BBC Languages.

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Marisol Cano

Dean, Faculty of Communication and Language of the Universidad Javeriana, Spain

D. in Communication from the Pompeu Fabra University of Barcelona. Master in Advanced Studies in Communication from the same university and Social Communicator from the Javeriana University. Javeriana University. She has been director of the Magazín Dominical of El Espectador, director of the Media the Media Unit of the Universidad Nacional de Colombia and consultant on freedom of expression issues. freedom of expression. She has been awarded the Simón Bolívar National Journalism Prize on three and Medal for Artistic and Cultural Merit to outstanding Women in Art and Culture.

Author of the book “Violence against journalists. Configuration of the phenomenon, methodologies and intervention mechanisms of international organizations for the defense of freedom of expression”. Co-author of “Cultural Journalism”, “Memoria Impresa”, “Juego Limpio”, “Medios y Nación: Historia de los medios de Nación: Historia de los medios de comunicación en Colombia”, “Comunicarnos sin daño: Convivencia y salud mental”, and editor of the book “Tinta indeleble. Guillermo Cano: life and work”.

She is a university professor of journalistic ethics, cultural journalism, science journalism and journalistic research. journalism and investigative journalism. She is currently the Dean of the Faculty of Communication and Language at the Universidad Javeriana.

Georgina Ferri

Business Managing Director, Diari ARA, España

Georgina Ferri es la Business Managing Director del diario ARA en Barcelona desde 2019. Con anterioridad, fue Directora de Innovación y Nuevos Negocios en ARA, dónde también ocupó el cargo de subdirectora. Licenciada en Periodismo por la Facultad de Ciencias de la Comunicación de la Universidad Autónoma de Barcelona (UAB), obteniendo el Premio Extraordinario de carrera, y Máster en Marketing Político, Estrategias y Comunicación, en el Instituto de Ciencias Políticas y Sociales (ICPS), adscrito a la UAB. Posteriormente, cursó el Executive Master en Digital Business en ESADE  Business School y el Programa de Dirección General de IESE Business School. Ha desarrollado parte de su carrera profesional en la TV local, autonómica y estatal en España. Ha sido reportera de informativos en Prisa y en Mediaset. Ha trabajado como reportera para programas de entretenimiento en horario de máxima audiencia. También ha hecho de reportera de directos en Televisió de Catalunya. En el ámbito digital, fue editora jefa del equipo de TV en terra.es en España. También trabajó en la administración pública catalana en la Consejería de Economía y Conocimiento, como jefa de Relaciones Institucionales y Jefa de Comunicación. Con experiencia directiva tanto en la empresa pública y privada, sus ámbitos de especialización son: digitalización, transformación digital, innovación, lenguaje audiovisual y nuevos formatos, comunicación política y de crisis.

Analí Díaz Infante Vázquez

President, Asociación de Internet MX, Mexico

She has a degree in Communication Sciences with a major in Marketing and Advertising. In 2005 she began her career in the digital industry.

In 2012 she became a Founding Partner of Diggitalera Marketing with the aim of serving a market of companies in need of
market of companies with a need to invest in electronic media and consolidate a digital strategy that would allow them to publicize their offerings.

Teacher in several universities, teaching subjects such as: Media Strategy, Digital Marketing, Content Marketing, Media Planning, among others. She is part of the sixth generation of Mexican entrepreneurs “Victoria 147” with whom she has taught training courses to SMEs and with whom she has been a panelist and speaker in various editions of the week of the entrepreneur.

At the beginning of 2017 she was elected to be part of the board of directors of IAB Mexico, she has also participated as a jury member of the IAB MIXX Awards, Monsters of Marketing, Effies, AMAPRO awards and AMCO 2022 awards.

She has participated as a speaker in important events, conferences and forums on Digital Marketing and entrepreneurship. She was vice-president of the marketing and advertising committee at Asociación de Internet MX, coordinated the liaison table with Medical Associations at Asociación Healthtech Mexico and has collaborated in the group “Asociación de Internet MX”.
Mexico and has collaborated in the inter-association group. She has worked on the regulation of the “Law for Transparency, Prevention and Fight against Undue Practices in Advertising Contracting” and in the preparation of the “White Book for Content Creators”.

She is currently president of the Association of Internet MX and during her mandate she signed with the Chamber of Deputies and Senators the “National Pact for the Cybersecurity of Children and Adolescents” and has strongly promoted gender equity in the digital ecosystem.

She is currently recognized as one of the female opinion leaders in the digital and technology industry in our country.

Leandro Vázquez

Founder of Iffective, Colombia
Leandro-Vazquez

Founder of Iffective, a consulting firm specializing in integrated marketing communications. With more than 25 years of experience in creating innovative solutions for renowned organizations in Iberoamerica and US Hispanic, he has a solid knowledge of the latest trends and technologies in marketing, which allows him to develop effective strategies tailored to the needs of each company. His expertise extends across all aspects of communication, including branding, advertising, public relations, digital marketing and content strategies.

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Mario de la Rosa

CEO, Atypical Te Ve, Mexico

Mario de la Rosa is a specialist in the creation, launch, monetization and professionalization of content multiplatforms with accelerated growth and disruptive impact.

He is CEO of Atypical Te Ve, Alazraki’s new internet TV in Mexico, and has led the relaunch and growth of Adela Micha’s news and entertainment channel La Saga; the digital division of Grupo Radio Centro; the #1 digital news startup in Mexico in 2018 Nación321 at El Financiero Bloomberg; the ADNPolítico platform at Grupo Expansión, recognized by Harvard University’s Nieman Lab in 2012; the digital strategy of 17 Grupo Expansión brands, and content at Reforma newspaper, Quién magazine and CNN México.

Daniela Bermúdez

Communications & Special Projects

Daniela-bermudez

daniela.bermudez@wan-ifra.org

Mexico City