News producers need to take steps now to secure their future audiences. In this session, FT Strategies will share the findings of a 6-month research project (conducted in collaboration with Medill School of Journalism, Northwestern) exploring the news preferences of the next generation of consumers. The session will bring to life some of the voices of the next generation with anecdotes, quotes, and observations, as well as insightful observations and provocations from some of the leading thinkers in the industry.
Ever since its launch, ‘Keeron’ has experienced a 30% month-on-month active user growth and has introduced both ‘on-demand’ and ‘LIVE’ courses on its platform. More than 50% of the visitors in the Keeron website come from The Daily Star’s website and contribute to 35% of Keeron’s total revenue. The upskilling platform currently has a base of 10,000 active users and the goal is to push the user base to 100,000 by the end of 2024. A case study.
