Programmatic advertising is advancing rapidly but remains little understood. Tuesday at the World Advertising Forum in Washington, D.C., three U.S. and European advertising executives spoke on how programmatic is changing the way ad sales teams conduct business.
Sessions at this year’s World Advertising Forum in Washington, D.C., provided participants with a wide variety of thoughts on top trends as well as insights into what the near future likely holds for news publishers. Not surprisingly, four of the hottest topics were programmatic, video, mobile and native advertising. Here are some of our top quotes from speakers.
Arthur O. Sulzberger, Jr., chairman of the New York Times, said the company has implemented all of the recommendations outlined in its innovation report from a year ago.
Large and mid-sized media companies face the same need to supplement their core activity with additional growth drivers. At the World News Media Congress in Washington, D.C., on Tuesday, the session titled “Can mainstream media buy its way to growth?” looked at different strategies for growth that do not require the spending power of a big tech company or an investment fund.
Finding a way to monetise Millennials remains a big challenge for the media industry despite a great deal of research on their habits and attitudes, said panelists Monday at the 22nd World Editors Forum and 25th World Advertising Forum in Washington, D.C.
John Heilemann and Mark Halperin of Bloomberg Politics: Will media find an alternative for TV evening news?
In this 2015 edition of Trends in Newsrooms, we highlight some of the exciting digital developments that have brought a new dimension to news content and delivery: from chat apps to analytics, to automation and drone journalism.
Three legacy media publishers took the stage at the World News Media Congress in Washington, D.C., Monday to discuss how their companies have managed to grow as they have faced digital transformations.
As long as technology companies such as Facebook and Twitter exist, publishers will have to navigate relationships with them. This theme pervaded a panel Monday at the 67th World News Media Congress in which industry thought leaders discussed how publishers might better be able to ensure success in a changing media environment.
Safety and the dangers facing journalists worldwide were the dominant themes on the opening day of the 67th World News Media Congress, currently underway in Washington D.C.
“For the first time this century, global newspaper circulation revenues are larger than newspaper advertising revenues,” said Larry Kilman, Secretary General of WAN-IFRA, citing information from the annual World Press Trends survey released Monday by WAN-IFRA.
The Washington Post’s Tehran bureau chief Jason Rezaian has been jailed for more than 10 months Iran, where he is being tried on espionage charges before the country’s Revolutionary Courts. The Post’s Executive Editor Marty Baron used his appearance at the opening of the World News Media Congress in Washington DC to call on the industry to petition for Rezaian’s release, as Julie Posetti reports.