News

How Mediahuis used data to increase retention by 14 percent in 3 months

2023-06-07. Like most publishers, Mediahuis, headquartered in Belgium, faces the double challenge of not just converting leads into digital subscribers but more importantly, retaining its current user base.

Should every journalist be able to create videos? Le Parisien and NTM share contrasting video strategies

2023-06-01. The French newspaper has built a specialised, 20-strong video department, while the Swedish media company expects every reporter to have the skills to produce video content.

How Germany’s Die Zeit boosted conversions by 8 percent in 2022

2023-05-30. Die Zeit is a weekly German newspaper and among the most successful European publishers that has explored subscriptions as a revenue stream. Here’s how the company experimented with early retention strategies and fostered routines with its audience.

New survey finds half of newsrooms use Generative AI tools; only 20% have guidelines in place

2023-05-25. A new WAN-IFRA survey, conducted in collaboration with SCHICKLER Consulting, sets a barometer of where news publishers stand so far on using Generative AI.

Amedia capitalises on streaming to engage Norway’s sports fans

2023-05-22. Amedia is Norway’s largest news publisher with more than 100 news titles across the country. While Norway’s population is small, just 5.4 million, they have a huge number of sports fans, with about half the country interested in local sport.

Winners of WAN-IFRA’s Digital Media Awards Americas announced

2023-05-17. Congratulations to the 81 participating companies with more than 150 projects that have made the first combined edition of the Digital Media Awards LATAM & North America the most competitive in the history of WAN-IFRA Americas. Learn a little more about the winning projects below.

TikTok’s advice for publishers on how to get started with platform

2023-05-15. The company shared their tips for how news outlets should approach their TikTok strategy. Instead of trying to gain a large number of followers, publishers should prioritise creating the type of content that performs well on the platform.

¿Cómo afecta la inteligencia artificial los empleos en medios de comunicación?

2023-05-16 En la conferencia de WAN-IFRA, Digital Media LATAM 2023, la gerente un programa de inteligencia artificial de AP expone cómo sacarle jugo a Chat GPT para optimizar el trabajo en los medios de comunicación

Bangladesh: Inside Prothom Alo’s strategies for increasing ad revenue

2023-05-11. ABM Jabed Sultan, Chief Business Officer at Bangladesh’s Prothom Alo Digital, recently shared some of the secrets they use to maximise revenue from advertising.

Retention, engagement & subscriber-only newsletters: lessons to learn from Digital Media Europe

2023-05-10. The Audiencers’ team took a trip to Vienna for WAN-IFRA’s Digital Media Europe event to hear from a wide variety of media experts. From engaging young audiences and retaining subscribers to the challenges & opportunities of AI, there was a lot to take away from the 2-day event. LADbible Group, The Mill, Die Zeit and The New York Times were among the business case features at the event.