There’s a growing consensus amongst industry experts that branded content will be at the heart of every marketing strategy, but less agreement about what it actually is.
Marty Baron arrived at The Washington Post as Executive Editor in 2012 – after a Pulitzer-studded term at the helm of The Boston Globe. The Post acquired iconic status in the history of investigative reporting via Woodward and Bernstein’s Watergate coverage. A Pulitzer for Public Service in reporting the Snowden revelations cemented the legacy in 2014. Another followed this year, in recognition of The Post’s reporting of Secret Service deficiencies. He spoke to Julie Posetti about the challenges facing newspapers in the digital age – from source protection erosion to business model insecurity – ahead of his address to the World News Media Congress.
The serious downturn in the media industry has lasted 15 years, when you consider that the first major revenue drops in the USA occurred right after the year 2000. Since then, more and more markets have experienced downward spirals with no end in sight, or should I say, site.
WAN-IFRA and its Global Alliance for Media Innovation (GAMI) have been monitoring the development of wearables closely in the past couple of years and have just published a new report, “Wearables: The key considerations for news publishers.”
The Wall Street Journal’s redesign of its digital platforms comes at an opportune moment, coinciding with the release of Google’s new mobile-search algorithm, which aims to filter out sites with poor mobile user-friendliness.
“It’s easier than ever to make content; barriers to production are non-existent,” said David Wilding (pictured), Director of Planning for Twitter, UK. Wilding was offering participants at WAN-IFRA’s Digital Media Europe conference in London his perspective on what brands need to bring to the table if they want to succeed in content marketing.
With nearly 87 percent of Americans watching online video these days, it’s a statistic that has hit home to the iconic national daily USA Today.
Silicon Valley used to have the hippie culture and back then the most popular word was “love.” Now the most popular word is “disruption.”
WAN-IFRA’s 10th Annual Middle East Conference drew more than 250 participants to Dubai, UAE, which once again hosted this key event for news publishers in the region.
Just one week before the Finnish elections on 19 April and with the potential new Prime Minister in the studio next door, Hanna Kouri, Channel Director, ISTV, took time out to tell us about their success with their online video platform.