News

DME14: How do we find the stories worth listening to?

“Our team has harnessed the power of smart technology and journalistic expertise to build the first 24/7 social newsroom,” said Mark Little, Founder and CEO of Storyful, recently acquired by News Corp. “It’s about leveraging social, mobile and video.”

DME14: Paid Content 2.0: Question your approach

Today, many news publishers are questioning the concept of paid content strategies. Does it work? Is it the right approach for our business? That’s natural, explained Gregor Waller, Associate Principal Consultant at WAN-IFRA, during Digital Media Europe in London.

DME14: Paid content success: keep your eye on the ball

“Your digital subscription strategy will not automatically work. It’s a game on endurance and focus. At Aftonbladet, we set up our freemium offering Plus in 2003, and the success over the years have directly correlated with the amount of effort we’ve put in to it,” said Kalle Jungkvist, senior advisor to Schibsted in Sweden, introducing the paid content session at Digital Media Europe in London on Monday.

DME14: Thriving in the digital media landscape is about constant experimentation

US Sports publisher Bleacher Report has grown to 70 million monthly uniques built on a culture of editorial analyses of user data. Co-founder David Nemetz took to the stage at Digital Media Europe in London to answer questions about the road that took BR to the number 2 sports spot in the US.

DME14: Developing mobile for people, not for mobile

“I don’t know what my job is. I hope you know what yours is. If you do know what yours is with digital, please talk to me afterward because I don’t know where my job actually begins and ends…”

DME14: RCS MediaGroup’s eCommerce strategy

Alceo Rapagna, Chief Digital Officer for RCS MediaGroup in Italy, made a great case for entering the full-fledged eCommerce market during his presentation at Digital Media Europe in London.

DME14: Protect your data – it’s the route to a sustainable digital business

Four years ago, Amedia, which operates some 120 local media titles in Norway, cancelled all ad networks, took control of their user data and now use it to create higher value for their advertisers.

Paid content – understanding the hype cycle

“The future digital markets are being conquered today,” writes Gregor Waller, Principal Associate Consultant at WAN-IFRA.

Break the rules – with an upscale print magazine

Rulebreaker is a new quaterly business magazine in German started by the Rulebreaker Society. It is published as a print-only publication priced at 19.90 euros per edition.

Native advertising: ‘Be very clear about the boundaries,’ says Editor-in-Chief of The Age

“Trying to slip something in by sleight of hand is a recipe for disaster,” Australia’s Andrew Holden, Editor-in-Chief of The Age warns publishers contemplating ‘native advertising’. Holden tells WAN-IFRA how his publication is working with this sometimes contentious form of advertising and offers advice to others who are considering it.