DME14: Paid content success: keep your eye on the ball
“Your digital subscription strategy will not automatically work. It’s a game on endurance and focus. At Aftonbladet, we set up our freemium offering Plus in 2003, and the success over the years have directly correlated with the amount of effort we’ve put in to it,” said Kalle Jungkvist, senior advisor to Schibsted in Sweden, introducing the paid content session at Digital Media Europe in London on Monday.