News

DME14: Day 1 takeaways from Diego Carvajal

Moderator Diego Carvajal, Content Manager for Caracol TV / El Espectador Digital Media in Colombia, recaps his primary takeaways from the first day of Digital Media Europe 2014.

DME14: Paid Content 2.0: Question your approach

Today, many news publishers are questioning the concept of paid content strategies. Does it work? Is it the right approach for our business? That’s natural, explained Gregor Waller, Associate Principal Consultant at WAN-IFRA, during Digital Media Europe in London.

DME14: A paid content pioneer transforms Gannett title

Neil Budde is no stranger to online paid content strategy. He was part of the small team that implemented the Wall Street Journal digital paid content offer back in 1997 which went on to stack up 600,000+ digital subscribers by the time he left the publisher in 2002.

What does your newsroom look like? Problems of gender and racial imbalance persist

Highly-respected former British newsreader Sir Trevor McDonald says that the UK’s media suffer from an ‘apartheid’ division with regards to racial diversity. Meanwhile, despite its questionable production values, critics have praised the British capital’s new local TV channel, London Live, for its active attempt to challenge the white male dominance of UK presenters. Douglas Grant reports.

DME14: Paid content success: keep your eye on the ball

“Your digital subscription strategy will not automatically work. It’s a game on endurance and focus. At Aftonbladet, we set up our freemium offering Plus in 2003, and the success over the years have directly correlated with the amount of effort we’ve put in to it,” said Kalle Jungkvist, senior advisor to Schibsted in Sweden, introducing the paid content session at Digital Media Europe in London on Monday.

DME14: Thriving in the digital media landscape is about constant experimentation

US Sports publisher Bleacher Report has grown to 70 million monthly uniques built on a culture of editorial analyses of user data. Co-founder David Nemetz took to the stage at Digital Media Europe in London to answer questions about the road that took BR to the number 2 sports spot in the US.

DME14: Developing mobile for people, not for mobile

“I don’t know what my job is. I hope you know what yours is. If you do know what yours is with digital, please talk to me afterward because I don’t know where my job actually begins and ends…”

DME14: RCS MediaGroup’s eCommerce strategy

Alceo Rapagna, Chief Digital Officer for RCS MediaGroup in Italy, made a great case for entering the full-fledged eCommerce market during his presentation at Digital Media Europe in London.

DME14: Protect your data – it’s the route to a sustainable digital business

Four years ago, Amedia, which operates some 120 local media titles in Norway, cancelled all ad networks, took control of their user data and now use it to create higher value for their advertisers.

Is The Guardian in line for a Pulitzer?

With The Guardian scooping prestigious UK and European awards, the industry looks ahead to the Pulitzer Prizes on 14 April.