News

Building loyalty and revenues from younger readers through local content

2021-04-20. COVID-19 has pushed publishers to diversify their revenue sources. By focusing on local content, digital events and building loyalty, especially among younger audiences, publishers can grow their reader revenue.

World Press Trends Outlook: Digital transformation in the driver’s seat

One of the many silver linings of the pandemic for publishers has been the ability of their organisations to adapt quickly to this changing environment. For many, this meant speeding up their digital transformation efforts. In our just-published World Press Trends Outlook report, publishers told us that accelerating their digital transformation strategy was the most important change to make.

The Great Reset: How leading publishers are gearing up for a post-COVID world 

2021-04-15. Leading publishers discussed data, diversification and building the newsrooms of the future in the Asian Media Leaders eSummit 2021 panel moderated by Gary Liu, CEO of South China Morning Post Publishers Ltd. 

Fighting fake news: setting the record straight with data journalism

A year on since the start of the pandemic, and the world of publishing is in an entirely different place to where it was this time last year. Back then, none of us could begin to predict the intensity and duration of the events that were soon to occur, as life, businesses and wellbeing all took a battering.

Improving user loyalty and retention through data-informed approaches

2021-04-14. Many publishers in Asia are running initiatives to gain a better understanding of their readers and drive higher loyalty and retention. At WAN-IFRA’s 2021 Asian Media Leaders eSummit, leaders from the South China Morning Post, Singapore Press Holdings, MediaCorp, and REV Media Group shared their perspectives on using a data-informed approach to evolve their business and better serve every reader.

How will newsrooms operate once COVID-19 restrictions are lifted?

2021-04-09. The pandemic has irreversibly transformed newsrooms around the world. During WAN-IFRA’s second Asian Media Leaders eSummit top editors offered their views on the shape and activities of the post-COVID newsroom.

The spectacular rise of ecommerce at India’s MensXP

Times Internet-owned MensXP is India’s largest fashion, wellness and beauty brand for men. It established itself as a full stack commerce company in 2019 and now has an audience of 60 million. We deconstruct the brand’s ecommerce expansion.

Lakshmi Chaudhry on how upstart Splainer grabs a niche – and subscribers

Lakshmi Chaudhry is the founder of India’s Splainer, which she dubs Newsletter 2.0. She talks to WAN-IFRA about what goes into launching a business in the middle of a pandemic, the employed content strategy and fighting news fatigue.

GNI’s Reader Revenue Playbook helps publishers tailor strategies

2021-02-10. “A big part of reader revenue success is building a culture that creates space for and rewards experimentation,” says Arun Venkataraman, Global Strategy Lead, Google News Initiative, USA. “This gives you the ability to identify the tactics that work best for your organisation and your readers.”

COVID-19 and the rise of journalistic product innovation

The past year, while difficult, brought about great product innovation in the journalism industry. User-centred product development, which had taken root in 2019, became the focus for big and small news organisations globally in 2020.