FOSTERING RESILIENCE AND PREPARING FOR THE NEXT DIGITAL WAVE
The past three years have been challenging for news publishing companies, forcing them to rethink their priorities and processes. Today’s media executives must build resilience and prepare for the next disruption. So how can you gain new competitive advantages that will translate to growth?
In this edition of DML, we will focus on leveraging technology to optimise processes, capabilities and products to build resilient news organisations.
Building companies that can withstand unexpected changes and take advantage of strategic shifts in the business and wider economy requires rewriting the corporate DNA. How do you do that? How do you keep innovating? What are the drivers of growth and what do organisations need to achieve bottom-line expansion? The CEOs of Le Monde and Group Vocento share what they are doing to stay ahead
A new era is born where technology, productivity, differentiation, and diversification are leveraged for media growth. This session will delve into publishers, analytics tools, automation, and subscription experience.
Create products that can be successfully monetised by effectively combining editorial strategy, technical development and business strategy; why systematic and lean processes are effective in moving from sustainability to resilience?
Rich digital experiences play an essential role in monetisation. The most successful digital publishers are those producing content that resonates with the needs of their audience. Their “audience-first” approach must offer a perfect fit of good content, user experience and monetisation.
Understanding the product development lifecycle is vital to a newsroom’s success. Regardless of how large or small the project is, each stage of the lifecycle has an important role to play. Product development in newsrooms is a balancing act of mindful communication, stakeholder management, rapid development and iteration, and ruthless prioritisation.
In this session, Upasna will dive into the process that has set us up for success at CNN, how you can adopt it for your newsroom, and common pitfalls to avoid.
One of the most important decisions by the Vocento management team had to do with project approach and establishing the team’s work dynamic. Vocento made a commitment to centring the user and elevating the role of product managers, creating a cross-functional team in which Editorial, Product, and Commercial roles worked together. Centring the user was paramount for them to find unmet needs of the audience in an already saturated market and then provide a product with an unfair advantage.
Elnaz leads the team responsible for Schibsted’s video and audio monetisation as well as other digital advertising products. When she joined Schibsted web-tv (VGTV) in 2016, the preliminary financial results showed losses. Over the past five years they have adopted different content and advertising approaches such as external distribution, namely linear TV through different social networks, using different ways of presenting video content which has brought them revenue from this channel. Currently, the video business is profitable and sustainable thanks to its programming strategy, techl development and its monetisation strategy, both through advertising and subscriptions.
Chartbeat analyzed the behavior of readers across hundreds of sites throughout Latin America to understand trends in traffic, engagement, loyalty, and more.
Podcasting is growing enormously worldwide and video podcasting is already one of the big trends in 2023. Add into the mix rapid advances in AI. How are formats, storytelling methods and business models changing?
Since The Daily was launched in 2017, millions have added it to their daily media diet to help make sense of the headlines. Now, The Times is working to incorporate that audio journalism into its digital experiences. Created by Times journalists and editors, “New York Times Audio” is an app that will help listeners interact with the latest news, ideas, reviews and stories that matter to them.
Tortoise has built a different type of newsroom: one that’s both slow and open and focused on stories that are driving the news, not breaking the news. This has been their mission since we launched four years ago, but in the last 18 months, Tortoise has pivoted to being an audio-first newsroom. Their news and investigative podcasts have grown a massive audience, which has propelled growth and opened up significant new commercial opportunities.. In this talk, the Commercial Director for Audio discusses how Tortoise became an audio-first newsroom to inspire the Digital Media LATAM audience to think about audio opportunities for their own newsrooms and beyond.
Getting audiences to pay attention to advertising remains one of the most important challenges for the digital content industry. In an increasingly fragmented and diverse audiovisual environment, with platforms of all types, the goal of monetizing video efficiently, bringing value to advertisers and respecting the user’s browsing experience, can be achieved if we demonstrate the attention paid by users to video campaigns.
By addressing three major points of success– a migration plan, scalability, and workflow optimization—Metro World News was able to launch 17 websites in less than three months on Arc XP, with the first site released after only three weeks. Join Head of Business Development for Metro World News, Vicente Yarad as he discusses how Metro World News was able to rapidly scale at 3X growth all while creating and maintaining quality content for their audience.
Independent media face multiple challenges, including retaining young audiences who are becoming more and more participative in the media and their communities. In this session we will talk about the experiences and transmedia formats that have managed to get younger audiences to participate, give their opinions and be part of the editorial processes in newsrooms that do disruptive journalism.
For the first time, the LATAM Digital Media Awards and the North American Digital Media Awards are merged into one, expanding the competition for the best projects from North America, Central America and South America.
For more than a decade, WAN-IFRA has recognized the efforts of Publishers who have developed unique and original initiatives in the field of digital media, with the help of new tools and formats, using the most advanced technology or driving innovation; From new approaches to digital subscriptions to the most impressive digital storytelling or native advertising initiatives. Digital Media Awards are a reference for the industry at a regional and global level.
Join us to celebrate media excellence in LATAM at this unforgettable evening hosted by YUCATAN MEETINGS where we will celebrate the winners of the Digital Media Awards.
One of the most beautiful haciendas in Mérida is San Antonio Hool, which dates back to the 17th century and has great historical and cultural value, as it retains many of its original elements, such as the colorful arches and murals that peek out from its walls.
Dedicated to the cultivation of farm products, such as henequen, and livestock, this place has passed through many owners. The first was Brigadier Don Roque Alpuche, a well-known figure in the area, who acquired the property in 1683.
*Buses to social events leave daily at 7:45 pm from the hotel parking lot.
What needs addressing as the potential of Generative AI becomes apparent? An overview of the main challenges and emerging trends of AI in media.
Tools such as ChatGPT and DALL-E are a wake-up call for newsrooms about the rewards and risks of artificial intelligence capabilities. This panel will explain the technology behind these tools, how newsrooms might take advantage of them and what to look out for as the industry begins to grapple with the emerging potential of Generative AI.
Diego will explain how AI is boosting media companies using real use cases to show what t can and is being done in different types of companies, formats, and content.
How to prepare your business for the coming Cookieless era and with that also create new sources of Revenue to improve publishers’ monetization using tools based on Artificial Intelligence and Machine Learning.
Practical and innovative technological solutions, data engineering, programmatic advertising, CMS and monetisation opportunities.
During this session, Google’s News Partnerships team will provide a brief introduction presenting the main initiatives in the region that have had the greatest impact on the news ecosystem. Then, the CDO of Grupo Fórmula, Isaid Mera, will tell in a conversation format, how in recent months the Mexican radio group has strengthened its digital strategy, betting on major changes in the production and distribution of its content, innovation in its monetization strategy, and prioritizing digital technology.
How can media organisations transform and innovate to stay one step ahead of new digital market trends? Why simplification may be key to the survival of media companies.
The digital economy is likely to be transformed again soon. For us to do better this time, we should explore “tokenization”, a way for audiences (already evolved into communities) to move from subscription to ownership, achieving full alignment of incentives.
This session deals with the foundation strategies for driving ad revenue growth and will review the real impact and progress that early adopters are making. We will explore anticipated structural change in the ad market over the next five years. And we will look at the threats – and more importantly, the opportunities – this presents for premium publishers.
Immersive technologies, presence and the new web3 economy are important today, but still not generating revenue for media companies. We will see examples of how this can change in ad sales.
To what extent will new platforms, regulatory changes,evolving user preferences and AI affect advertising in the year ahead?
In an increasingly challenging environment where brands need to focus their investments on generating tangible results, Retail Media presents itself as an oasis that promises to quench the thirst for reaching consumers at the precise moment of the purchase decision. What can we learn from this new model, is it trade marketing or does it transcend to be part of a media strategy?
The monetization and reach that instant articles generate for us will fade away in 2023, putting into question what will happen to this source of traffic that has been so precious during the last few years. This workshop aims to address all these questions by exploring various monetization options as well as other distribution channels that allow us to monetize the business and find viable options to reach more audiences. Logical solutions, data engineering, programmatic advertising, CMS and monetisation opportunities.
The Human Journalism Network is a content-sharing program for stories that portray how people and communities address our most pressing social issues. It brings together media from around the world so they can share their stories and benefit from republishing what other media share. How a method was developed to track the impact of the network.
