Case study on mobile paid content: Mobile is less of a challenge than the generation gap
PressReader is the oldest digital kiosk on the market. At the heart of its development strategy are mobile platforms. On mobile, “there’s a generation gap that calls for a differentiation in the service we offer,” says Chief Content Officer Nikolay Malyarov. “There is a split between generations still loyal to the digital replicas of a publication, and younger readers, who are open to aggregated contents personalised to their interests.”