Troc de presse: a step towards collaborative subscriptions?
When the Editors Weblog first reported on the launch of Troc de presse, the social network that allows neighbours to swap their magazines and newspapers, the usefulness of the French startup had already been called into question. Free to use, its attempts to marry print consumption with social media concepts were seen by many as a recipe for failure. Although similar objections continue to be raised, the support of some of France’s most prestigious newspapers could see the pioneering service develop new subscription models for the French press.