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Learning Objectives:
For newsrooms managers, journalists and editors. Commercial, business, marketing and management executives are also welcomed to join.
Learning Objectives:
For newsrooms managers, journalists and editors especially those who are responsible for social media. Commercial, business, marketing and management executives are also welcomed to join.
FT Strategies, the consultancy from the Financial Times, works with organisations globally to build valuable relationships with their customers and grow their businesses. A key component of this is audience diversity (or reaching new audiences) and in this session, FT Strategies will share the methodologies and learnings from their work in this area, including how the Financial Times approaches this.
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Opening address by Chair of WAN-IFRA APAC Committee.
CEOs from around the world share their business models and how they transformed their traditional media organisations into sustainable modern corporations with diverse revenue streams and which embrace “digital first” principles in their editorial operations and products. They will share stories, strategies, experiences, and their journey to reach a more diverse audience and achieve a broader customer base.
CEO Bharat Gupta talks about the journey of Jagran New Media, the digital wing of India’s largest print and radio publisher group, Jagran Prakashan Ltd. He will share a roadmap for building, scaling, and creating impact for New Bharat through digital transformation, as well as ensuring a sustainable publishing model in today’s digital age.
It has been more than three years since Sinead Boucher bought New Zealand’s largest media company for NZ$1, from its Australian owners, thanks to a unique moment in time during the Covid pandemic. Sinead will recount her journey on how she gave a 165-year-old company the chance to take a bold leap into the future and determine what it wanted to be and what it wanted to achieve for New Zealanders for its next chapter.
Presentations from leading publishers that have changed their newsrooms and executed plans that cater to the new demographic shifts in digital news consumption, and products they have created to cater to the needs of their audiences. They will also speak about how they use content and technology strategically to grow audience and revenue. The journey of change is never without challenges and hence the speakers will also describe these and how they overcame them.
Thomas will speak about how newsrooms have changed over the years and how the modern newsrooms must continue to change to prepare for the future. He will share his experience with the transformation he has overseen and been involved in at Kölner Stadt-Anzeiger Medien.
Jaime will provide his view on the constantly-evolving developments, challenges and opportunities that The Straits Times grapples with, not just at the global and industry levels, but also within Singapore’s unique local media context. With this as background, he will then dive into the newsroom-wide initiatives that have been shaped to take The Straits Times into the future.
Uma will discuss a model for how to prioritise, design, run and review experiments in the newsroom which will aid in transforming newsrooms. The experiment framework was used and tested with publishers in Australia and New Zealand over the past year, with clear impact on culture, subscription growth and engagement.
Whether it’s influencer marketing or short form video or programmatic, digital advertising continues to change rapidly. What are the latest trends and what should publishers look out for on the horizon? This session explores everything from first party data to creative use of programmatic advertising to the growing demand for video, OTT, DOOH, etc.
Don’t miss out the opportunity to optimise your ad inventory and maximise your ad revenue.
In a changing digital ad landscape, a one-size-fits-all approach no longer suffices. This session tackles today’s key trends – hyper-personalization, micro-segmentation, and hyper geo-location via first-party data drive conversions. Affiliate marketing shakes up programmatic; private deals need tech but offer lasting partnerships. Basic banners wane; new formats and short videos offer fresh publisher avenues.
The speaker will talk about how SCMP is moving to first party data, the trends it is seeing in contextual targeting and the growing demand for video, OTT, DOOH, and how publishers will be seizing the video opportunity by in-housing PBU (programmatic buying unit). Benefits of custom audience segments and the importance of a brand-safe environment will also be covered.
Growth trends in OTT (over the top) & CTV (connected television) and why Publishers (and Advertisers) must be ready to embrace it wholeheartedly.
This session discusses the latest tech tools newsrooms are using to help them manage audience engagement, increase the propensity for readers to subscribe, retain subscribers, automate editorial processes, sieve out fake news and much more!
According to World Press Trends Outlook 2022-23, data analytics and Intelligence are the priorities for tech investment: Nine in ten survey participants (90%) said it was important for their organisation to invest in these fields.
Reuters is innovating and experimenting with all aspects of AI, including generative AI, to enrich our content and delivery and to enable its over 2,500 journalists worldwide to report the news faster, more accurately and with deeper insight for clients. Hear how Reuters market journalists leverage automation and machine learning to build a more valuable news file, while maintaining safeguards.
Vidya will talk about how Reuters uses automation in market stories.
Jonathan will share his journey about embracing data as a storyteller and how journalists at The Straits Times use actionable analytics to make content decisions that ensures they meet the needs of their audience, thereby increasing engagement, and the propensity to subscribe.
Mio will introduce Nikkei’s digital subscription journey, covering topics such as subscriber acquisition and engagement. She will also discuss how Nikkei uses data in decision-making.
Based on the latest Reuters Institute Digital News Report, global subscriptions on average are stalling. Publishers who have successfully defy this trend discuss their subscription strategies and how they continue to grow subscription revenues. How they use creative means of managing a dynamic and adaptive paywall, churn management and reaching out to new digital savvy subscribers.
Madeleine’s presentation will take the audience through how data and analytics are used to make decisions and inform strategies in relation to registrations, engagement and the conversion funnel for subscriptions.
Our speakers from UDN will present the “UDN Curate X” programme. The programme uses a data-driven content strategy to seamlessly transform news stories into structured and measurable data models. This allows journalists to follow refined editorial workflows, which bolsters story production in both quantity and quality, and amplifies actual revenue growth.
Rokk-Vincelli will discuss New York Times’ subscription strategy.
The publishing industry is currently experiencing an enormous amount of change across every aspect of the sector. How organisations plan, enable, and execute change, particularly when it comes to technology, will be fundamental to their success in the coming years. During this session, the Naviga team will bring in customers to share their experience in handling technological change within their organisation, as well as share insights regarding what the key considerations & best practices are when adopting new technology.
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How to optimize your news experience, tell your stories, and reach new audiences on YouTube Shorts. We’ll discuss vertical video case studies and short content inspiration for news organizations.
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Based on World Press Trends Outlook 2022-23, 85% of publishers say it’s important for them to increase their investments in video. Audio/ podcasts is not far from their minds with 81% saying that it’s an important medium for them. This session dives into the nitty gritty of how newsrooms harness the power of multimedia to create new products that make storytelling more compelling resulting in the broadening of their audience and revenue base.The speakers will at the same time talk about social media and short-form video and how to capitalise on this trend.
Through insightful case studies featuring renowned news media brands that Acast has collaborated with, Timi will discuss the strategies and tools that publishers should contemplate when embarking on a podcast launch. Additionally, she will offer suggestions on potential methods for monetizing podcasts.
Millennials and Gen Z are an audience that have different expectations from their news content compared to the previous generations – how do we adapt to them and they adapt to us? Marium will be speaking about how to understand your millennial and Gen Z audience to make content that will appeal to them – without compromising your journalistic integrity and monetise your content in the process.
Kane will speak about Mothership’s social media strategy and share insights on how the platform creates social-first content for their audience. Mothership is a digital-only news and entertainment platform in Singapore, which has captured a strong following among millennials and Gen Zs locally.
Speakers in this session will discuss the best practices of AI deployment in modern newsrooms, whether it is to help them become more efficient and effective in managing their content, resulting in better audience engagement, or, managing digital subscribers.
Stenbom will speak about her work within AI strategy and product development at Nordic media group Schibsted. She will highlight key learnings and provide tangible advice for newsrooms looking to build a solid foundation for AI experimentation.
Wang Yin will share Mediacorp’s newsroom AI strategies including areas of interest and the company’s general approach to AI deployment. He will also present some case studies as well as challenges they face including finding the best solution, implementation and cybersecurity.
Fergus will talk about the ethics of using AI in the newsroom and what editors should look out for when using generative AI to support their reporting.
In this session publishers with innovative ideas present how they are taking advantage of niche revenue opportunities – whether market or product specific. In doing so, they capture a new audience or enter a new market and make more money.
All newspapers are facing the same challenge of growing and engaging their audience, especially younger audiences (anyone under 35). Just as the human brain is wired for stories, we’re also strongly inclined to engage with games. Dagens Naeringsliv – Norway’s largest business newspaper with 300,000+ readership per day and part of DN Media Group – will share their experience of attracting and engaging new audiences leveraging Fantasy Funds stock market gamification.
Darryl will talk about SCMP’s IP events, custom events and partnerships, and how they have turned each into a revenue opportunity.
Elicia will speak about Star Media’s content marketing strategy using the “Elmina Rainforest Knowledge Centre Sustainability Campaign” project as an example.
Billions of people around the world rely on access to information on sites and apps. To provide this free resource without relying on intrusive tracking, publishers and developers need privacy-preserving alternatives for their key business needs, including serving relevant content and ads.
Privacy Sandbox is an initiative from Google to help build a more private web, and it will play a critical role in helping publishers adapt to the changing landscape of digital advertising. In this session, we will provide publishers with an overview of Privacy Sandbox, discuss the key updates, and share recommended actions to help prepare for a post third-party cookie world.
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As the development of Generative AI accelerates, in this session, we address the specific concern with regards to the use of publishers’ content by tech platforms’ machine learning models and what publishers should look out for in establishing their rights. Although generative AI presents incredible opportunities, it also poses legal issues which as an industry we have to address proactively. How do publishers ensure they are recognised and rewarded for the content they produce? This session aims to provide an update with regards to what is happening in relation to publisher rights discussions with big tech about generative AI and various collaborative efforts around the world as well as highlight issues and suggest some steps publishers can take now.
A peek into the future of media and tech: How current tech trends and younger generation of readers will impact the future of news consumption. This session will look at current technology trends as well as news consumption patterns of young readers and attempt to paint a picture of how this will intersect in the future.
Charlie will speak on the next wave of disruption and transformation of news media in the era of Web3 and AI. And, the threats and opportunities they present
