Media Renaissance: Shaping the future of news publishing
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Alfonso Gómez Palacio is colombian, he is a lawyer from the Pontifical Javeriana University, has studies in Political Science from Loras College (Dubuque – USA), in Taxes from the University del Rosario and was part of the Senior Management Program – PADE – of INALDE Business School. Since 2019, he has been the CEO of Telefónica Hispam, responsible for all the assets and Company operations in Argentina, Chile, Colombia, Costa Rica, Ecuador, Peru, Uruguay, Venezuela and Mexico.
He has been linked to the telco sector since 1998. In 2002 he chaired Telecom, a state company telecommunications, leading the process of transformation and creation of ColombiaTelecommunications S.A. ESP as the new operator of telecommunications services in charge of the Colombian State, as well as the subsequent linking of Telefónica as a partner strategic in 2006.
She has focused her efforts on changing the advertising industry model based on a deep understanding of the real needs of audiences and clients, combining data with creativity to drive meaningful value creation for brands, where everything is connected as an experiential system. Her constant focus and attention have changed the way of working internally at Havas, a company in which she has held various positions for more than 12 years, showing remarkable performance and tireless commitment.
Anya Schiffrin is the director of the technology and media specialization at Columbia University’s School of International and Public Affairs and a senior lecturer who teaches on global media, innovation and human rights. She writes on a number of topics related to journalism sustainability, impact and online disinformation.
Camila Zuluaga is a journalist. M.A Public Policy (Columbia University), Political Scientist (UniAndes). Director of Mañanas Blu10am on Blu Radio. She presents and directs the section Código Caracol in Noticias Caracol. She is co-founder of Dip-Detox, an innovation centre and behavioural science consultant.
Claudia Báez is a digital and AI strategist, innovator, and entrepreneurial executive who advises organizations and leaders on the ethical integration of emerging technologies and on building institutional capacity for transformation at scale. As an Expert Network Member at Fathm, she designs and facilitates global AI adoption programs for WAN-IFRA–OpenAI, Google News Initiative DeepMind, and the Thomson Reuters Foundation. She also serves as a member and mentor at the International Press Institute. Claudia co-founded and served as CEO and General Director of Cuestión Pública, an award-winning Colombian investigative media outlet. Her work in entrepreneurship, data-driven journalism, and investigative journalism has earned her international recognition, including a U.S. State Department Alumni Impact Award.
Antes de unirse a Google, Daniella trabajó en 3M como Coordinadora de Marketing y en DuPont en el área de Protección Personal. Después de su MBA, se unió a Mercado Libre como Gerente de Cuentas Senior para MercadoPago y luego trabajó en Uber como Líder de Asociaciones Estratégicas para Cuentas Nacionales en Uber Eats.
David Matoses Peraire is the General Manager (CEO) of Casa Editorial El Tiempo S.A., one of the main media companies in Colombia, based in Bogotá. Under his direction, the company has continued with the digital transformation of businesses, taking care of the traditional area, merging and integrating two very disparate cultures. In recent years he has worked on the implementation of innovative initiatives with the use of artificial intelligence to improve the reader experience, internal processes and the personalization of user experiences.
Diego is a Principal Investment Officer for MDIF with more than 12 years of experience structuring, managing and promoting investments and projects in Latin America. Based in Bogota, Diego holds a Bachelor’s degree in Finance and International Relations from the Universidad Externado de Colombia, a postgraduate diploma in Corporate Finance from Colegio de Estudios Superiores en Administracion CESA, and is a candidate for a Master of Public Administration at the London School of Economics.
Eduardo Lorea is founder and CEO of Numerik, a company that designs and implements innovation strategies for corporations in LATAM and Europe. He has over 15 years of international experience in the media and entertainment industry, startups and innovation. He is a former executive of RBS Group (Brazil). He is the Regional Director LATAM of South Summit. He has delivered projects in 3 continents for clients of all sizes and sectors: startups, multinationals, governments and UN agencies. He holds a BA in Communication (PUCRS – Brazil) and an MsC in Administration (UFRGS).
A businesswoman, entrepreneur, pioneer of digital transformation in Latin America and co-founder of the first digital strategy consulting firm in Colombia. 25 years of experience in the development and evolution of the digital industry, designing business and marketing strategies for the transformation of large corporations and the creation of new business models. She led the implementation of the digital transformation of Postobón and more recently served as Business Advisor in Digital Transformation at Accenture Colombia.
Born in Barranquilla, Colombia, he is CEO of Prisa Media America and President of Caracol Radio. During his 25-year career in media in the region he has served, among others, as General Manager at Discovery Networks for the north of LATAM and as CEO at Mindshare, a media agency of the WPP group. In 2022 he was chosen by Bloomberg as one of the 500 most influential people in Latin America. Felipe is a graduate of Social Communication and Journalism from the Universidad del Norte in Barranquilla.
Fernando de Yarza is the President of Henneo, a news media group that includes 20 minutes and Heraldo de Aragon (Zaragoza, Spain). He is Vice-President at the Spanish Association of Information Media (AMI). Fernando de Yarza López-Madrazo was elected President of WAN-IFRA in June 2019.
Javier is the Managing Director of Condé Nast Mexico and Latin America, one of the leading media groups in the region. He has built a distinguished career in the media, entertainment, and advertising industries, where he has played an active role in driving the digital transformation of traditional media companies.
His deep understanding of technology applied to business growth has led him to found, advise, manage, and participate in several technology-based companies. Prior to being appointed Managing Director, Esteban served as Digital Director for Condé Nast Mexico and Latin America.
His appointment to a senior leadership position in this market clearly demonstrates Condé Nast’s determination to further integrate all of its platforms under a shared vision of excellence, quality, and above all, outstanding content.
María Elisa Botero, is an executive with more than 13 years of experience working at the intersection between technology, content and product from content and technology companies such as Meta, X (Twitter) and Caracol Televisión. Throughout her career she has distinguished herself for her ability to design and implement digital business strategies based on data analysis and knowledge of the Latin American media market, as well as for her ability to align the objectives of traditional organisations with technological opportunities.
Administradora de empresas con diplomado en marketing y marketing digital. Cuenta con veinticinco años de experiencia en el negocio de medios y entretenimiento. Perfil integral estratégico capacitado para ocupar posiciones de directivas con sólida experiencia diseñando fuentes de crecimiento para los negocios y estrategias de contenido para diferentes audiencias, con fundamentos de mercadeo de consumo masivo en marcas multinacionales.
Cuenta con experiencia como consultora para grupos de medios y marcas en estrategia, mercadeo, comercial y desarrollo de nuevos negocios “direct to consumer”.
Dr. Mario R. García is Senior Adviser on News Design and Adjunct Professor at Columbia University’s Graduate School of Journalism, and the CEO and Founder of García Media, a global consulting firm specializing in newsroom transformation, design strategy, and mobile-first storytelling.
Leader on strategy to create disruptive projects that promote product innovation and digital transformation for Media companies embracing technology.
Media consultor. Former Publisher of El Colombiano, the main regional media brand in Colombia. Creator and leader of the innovation lab, ECOlab, that created several radical transformation of a company with more than 100 years and 400 employees. Those changes were recognized and awarded for The International News Media Association (INMA) and The Society of Newspapers Design (SND) among others. Speaker for Google, Facebook, Inma, Wan-ifra, CUNY, AFP, etc. TEDx Mujeres about innovation, design thinking and TEDx Medellín about media transformation. Women to Watch 2017 by Ad Age y P&M magazine.
Board member: INMA international, INMA latam, Museo de Arte Moderno de Medellín, WINN y Fundación Secretos para Contar.
Columnist on current affairs for El Tiempo (biggest media brand in Colombia) and blogger on leadership and innovation for INMA.
Martha Ramos Sosa is chief editorial officer of the Organización Editorial Mexicana (OEM), the largest Mexican print media company and the largest newspaper company in Latin America. The company owns a large newswire service, it includes 45 Mexican daily newspapers and 44 websites.
Nelson Romero is a Commercial Director with over 30 years of experience leading monetization and digital transformation strategies across Latin America. He has built and scaled traditional media, digital, and Retail Media businesses at companies such as CEET, Meta, Grupo Éxito (RelevanC), Viacom, and Grupo Prisa.
His work at the intersection of data, commerce, and media provides him with a unique perspective on the opportunities that Commerce Media creates for publishers in the region.
Business Administrator from Universidad de Los Andes in Bogota. She has taken several educational programs in digital marketing and digital transformation. She was also General Director of Effie Awards Colombia, recognized worldwide by advertisers, agencies and media, as the most outstanding awards for all marketing communications that contribute to the effectiveness and success of the brand. She worked for companies such as Banco Davivienda, McCann-Erickson, El Espectador (Colombia’s leading newspaper) and the Colombian Advertisers Association ANDA. She was director of IAB Colombia and currently serves as Director of Latin America & Spain at WAN-FRA.
Top executive in the field of innovation, business development, and transformation through the power of digital technology.
A pioneer in applying data science to business decisions for the adoption of new technologies, based on human behavior patterns.
Managed over $1 billion in budget expenditures on behalf of top brands and portfolios including Mastercard, The Coca-Cola Company, The Walt Disney Company, and Visa among others focusing on business growth, technology adoption, expert in customer/human experience, innovative forms of products, marketing and communications, known as “Marketing 4.0 and Growth Hacking Model.”
Rodrigo Bonilla is Head of News Partnerships, North Spanish-Speaking Latin America at Google. Before joining the company, he was Latin America Director at WAN-IFRA, the World Association of News Publishers, for more than 7 years and developed a broad knowledge of the news industry’s complexity and challenges in the region. He also worked in WAN-IFRA’s Press Freedom Department, managing the organization’s advocacy projects at a global level. Rodrigo is Uruguayan-Mexican and studied in France and Canada. He graduated in both History and Political Science from the University of La Sorbonne, Paris and holds a Master Degree in International Cooperation and Development from the same institution.
