LATAM Media Leaders Summit 2023

Alfonso Gómez Palacio is colombian, he is a lawyer from the Pontifical Javeriana University, has studies in Political Science from Loras College (Dubuque – USA), in Taxes from the University del Rosario and was part of the Senior Management Program – PADE – of INALDE Business School. Since 2019, he has been the CEO of Telefónica Hispam, responsible for all the assets and Company operations in Argentina, Chile, Colombia, Costa Rica, Ecuador, Peru, Uruguay, Venezuela and Mexico.

He has been linked to the telco sector since 1998. In 2002 he chaired Telecom, a state company telecommunications, leading the process of transformation and creation of ColombiaTelecommunications S.A. ESP as the new operator of telecommunications services in charge of the Colombian State, as well as the subsequent linking of Telefónica as a partner strategic in 2006.

She has focused her efforts on changing the advertising industry model based on a deep understanding of the real needs of audiences and clients, combining data with creativity to drive meaningful value creation for brands, where everything is connected as an experiential system. Her constant focus and attention have changed the way of working internally at Havas, a company in which she has held various positions for more than 12 years, showing remarkable performance and tireless commitment.

Anya Schiffrin is the director of the technology and media specialization at Columbia University’s School of International and Public Affairs and a senior lecturer who teaches on global media, innovation and human rights. She writes on a number of topics related to journalism sustainability, impact and online disinformation.

Camila Zuluaga is a journalist. M.A Public Policy (Columbia University), Political Scientist (UniAndes). Director of Mañanas Blu10am on Blu Radio. She presents and directs the section Código Caracol in Noticias Caracol. She is co-founder of Dip-Detox, an innovation centre and behavioural science consultant.

Claudia is the director and co-founder of the independent investigative media outlet Cuestión Pública. She is a multi-award-winning Colombian investigative data journalist and media entrepreneur. She has been certified in public narrative and leadership by Harvard University and holds a Master’s degree in Economic and Social Development Studies from the Sorbonne University of Paris. Claudia has received numerous awards for her work, including the King of Spain Awards, Sigma Awards, Inter-American Press Society, WAN-IFRA Latam, Trace Prize, and Simón Bolívar Award. In 2019, the United States Department of State honored her with the Alumni Impact Award. Claudia played a key role in creating the National Center for Historical Memory’s comprehensive database on the Colombian armed conflict. Her journalistic work has been published in Cuestión Pública, France24, El Espectador, El Tiempo, and ProPublica in the United States. Before her journalistic career, Claudia worked in multinational companies in France, the United States, and Mexico, performing commercial and financial operation analysis.

Antes de unirse a Google, Daniella trabajó en 3M como Coordinadora de Marketing y en DuPont en el área de Protección Personal. Después de su MBA, se unió a Mercado Libre como Gerente de Cuentas Senior para MercadoPago y luego trabajó en Uber como Líder de Asociaciones Estratégicas para Cuentas Nacionales en Uber Eats.

A professional in Economics and Master in E-Business with more than 20 years of experience in global corporate management; Leadership in the following areas: Business Development, Strategy, Finance, Innovation, Technology, HR, among others. Extensive experience in corporate culture transformation processes through leadership.

Matoses Peraire joined EL TIEMPO Casa Editorial in 2008 and since then held various leadership positions. In his current role, he leads the organizational transformation to achieve the company’s objectives in the midst of a highly competitive environment in constant evolution.

Diego is a Principal Investment Officer for MDIF with more than 12 years of experience structuring, managing and promoting investments and projects in Latin America. Based in Bogota, Diego holds a Bachelor’s degree in Finance and International Relations from the Universidad Externado de Colombia, a postgraduate diploma in Corporate Finance from Colegio de Estudios Superiores en Administracion CESA, and is a candidate for a Master of Public Administration at the London School of Economics.

Eduardo Lorea is founder and CEO of Numerik, a company that designs and implements innovation strategies for corporations in LATAM and Europe. He has over 15 years of international experience in the media and entertainment industry, startups and innovation. He is a former executive of RBS Group (Brazil). He is the Regional Director LATAM of South Summit. He has delivered projects in 3 continents for clients of all sizes and sectors: startups, multinationals, governments and UN agencies. He holds a BA in  Communication (PUCRS – Brazil) and an MsC in Administration (UFRGS).

A businesswoman, entrepreneur, pioneer of digital transformation in Latin America and co-founder of the first digital strategy consulting firm in Colombia. 25 years of experience in the development and evolution of the digital industry, designing business and marketing strategies for the transformation of large corporations and the creation of new business models. She led the implementation of the digital transformation of Postobón and more recently served as Business Advisor in Digital Transformation at Accenture Colombia.

Born in Barranquilla, Colombia, he is CEO of Prisa Media America and President of Caracol Radio. During his 25-year career in media in the region he has served, among others, as General Manager at Discovery Networks for the north of LATAM and as CEO at Mindshare, a media agency of the WPP group. In 2022 he was chosen by Bloomberg as one of the 500 most influential people in Latin America. Felipe is a graduate of Social Communication and Journalism from the Universidad del Norte in Barranquilla.

Fernando de Yarza is the President of Henneo, a news media group that includes 20 minutes and Heraldo de Aragon (Zaragoza, Spain). He is Vice-President at the Spanish Association of Information Media (AMI). Fernando de Yarza López-Madrazo was elected President of WAN-IFRA in June 2019.

Javier is currently the Managing Director of Condé Nast Mexico and Latin America; one of the main media groups in the country.

Javier Esteban has a recognized career in the world of media, entertainment and advertising, where he has played an active role in the industry, promoting the digital transformation of traditional media.

His deep knowledge of technology applied to business growth has led him to found, advise, direct and participate in different technology-based companies.

María Elisa Botero, is an executive with more than 13 years of experience working at the intersection between technology, content and product from content and technology companies such as Meta, X (Twitter) and Caracol Televisión. Throughout her career she has distinguished herself for her ability to design and implement digital business strategies based on data analysis and knowledge of the Latin American media market, as well as for her ability to align the objectives of traditional organisations with technological opportunities.

Administradora de empresas con diplomado en marketing y marketing digital. Cuenta con veinticinco años de experiencia en el negocio de medios y entretenimiento. Perfil integral estratégico capacitado para ocupar posiciones de directivas con sólida experiencia diseñando fuentes de crecimiento para los negocios y estrategias de contenido para diferentes audiencias, con fundamentos de mercadeo de consumo masivo en marcas multinacionales.

Cuenta con experiencia como consultora para grupos de medios y marcas en estrategia, mercadeo, comercial y desarrollo de nuevos negocios “direct to consumer”.

Dr Mario Garcia is CEO and Founder of Garcia Media, a global consulting firm. He is also the Senior Adviser for News Design/Adjunct Professor at Columbia University Graduate School of Journalism

Leader on strategy to create disruptive projects that promote product innovation and digital transformation for Media companies embracing technology.

Media consultor. Former Publisher of El Colombiano, the main regional media brand in Colombia. Creator and leader of the innovation lab, ECOlab, that created several radical transformation of a company with more than 100 years and 400 employees. Those changes were recognized and awarded for The International News Media Association (INMA) and The Society of Newspapers Design (SND) among others. Speaker for Google, Facebook, Inma, Wan-ifra, CUNY, AFP, etc. TEDx Mujeres about innovation, design thinking and TEDx Medellín about media transformation. Women to Watch 2017 by Ad Age y P&M magazine.

Board member: INMA international, INMA latam, Museo de Arte Moderno de Medellín, WINN y Fundación Secretos para Contar.

Columnist on current affairs for El Tiempo (biggest media brand in Colombia) and blogger on leadership and innovation for INMA.

Martha Ramos Sosa is chief editorial officer of the Organización Editorial Mexicana (OEM), the largest Mexican print media company and the largest newspaper company in Latin America. The company owns a large newswire service, it includes 45 Mexican daily newspapers and 44 websites.

Nelson Romero has more than 28 years of experience in building international brands and training their teams in the optimal use of investments in the most important media and digital platforms in Colombia, the region, and the world (CEET, Grupo Latino de Publicidad, Grupo Prisa, Viacom, La República, Facebook, emBlue, Éxito Media). Media expert, strategic, creative, entrepreneurial, and constantly learning.

Business Administrator from Universidad de Los Andes in Bogota. She has taken several educational programs in digital marketing and digital transformation. She was also General Director of Effie Awards Colombia, recognized worldwide by advertisers, agencies and media, as the most outstanding awards for all marketing communications that contribute to the effectiveness and success of the brand. She worked for companies such as Banco Davivienda, McCann-Erickson, El Espectador (Colombia’s leading newspaper) and the Colombian Advertisers Association ANDA. She was director of IAB Colombia and currently serves as Director of Latin America & Spain at WAN-FRA.

Top executive in the field of innovation, business development, and transformation through the power of digital technology.
A pioneer in applying data science to business decisions for the adoption of new technologies, based on human behavior patterns.
Managed over $1 billion in budget expenditures on behalf of top brands and portfolios including Mastercard, The Coca-Cola Company, The Walt Disney Company, and Visa among others focusing on business growth, technology adoption, expert in customer/human experience, innovative forms of products, marketing and communications, known as “Marketing 4.0 and Growth Hacking Model.”

Rodrigo Bonilla is News Industry Relations Manager for Spanish-Speaking Latin America at Google. Before joining the company, he was Latin America Director at WAN-IFRA, the World Association of News Publishers, for more than 7 years and developed a broad knowledge of the news industry’s complexity and challenges in the region. He also worked in WAN-IFRA’s Press Freedom Department, managing the organization’s advocacy projects at a global level. Rodrigo is Uruguayan-Mexican and studied in France and Canada. He graduated in both History and Political Science from the University of La Sorbonne, Paris and holds a Master Degree in International Cooperation and Development from the same institution.