Ekstra Bladet launches digital paid subscription model
Denmark’s largest news website, ekstrabladet.dk launched EKSTRA, a paid subscription system based on the “freemium” model, on 13 May. Content that was previously accessible on the site for free remains so, whilst EKSTRA will offer extra “quality journalism” in the form of in-depth reports and analyses on complex current affairs issues for 29 DKK (3.90 €) per month, with a 30 day free trial.