News

DME14: Yahoo: All banners on mobile to go by mid-year

The theme of native advertising at this year’s Digital Media Europe conference continued on Wednesday, as Regan Senkarik, Senior Director of Channel Sales, Yahoo! announced that the company is moving away completely from banners on mobile this summer.

DME14: Day 2 takeaways from Diego Carvajal

Moderator Diego Carvajal, Content Manager for Caracol TV / El Espectador Digital Media in Colombia, recaps his primary takeaways from the second day of Digital Media Europe 2014.

Impressions from DME14, Day 2

Another busy and insightful day at Digital Media Europe with presentation highlights from ft.com, Archant, BuzzFeed and Storyful, in pictures – and, of course, the aftershow get-together featuring the European Digital Media Awards 2014.

DME14: BuzzFeed and native advertising: Whatever you do – don’t trick the reader

“Create great content and think about how you can get people to share it, rather than focus on how you can ‘work’ Facebook to make people share,” Will Hayward, BuzzFeed’s VP Advertising Europe told participants at WAN-IFRA’s Digital Media Europe conference in London.

DME14: European Digital Media awards presented

The world’s most innovative digital news media – from giants like the Guardian and Norway’s VG to the smaller DOTYK, the first tablet-only weekly in the Czech Republic – were honoured Tuesday evening (8 April) as winners of the European Digital Media Awards, the annual prizes from WAN-IFRA.

‘Shameful inaction’ from Western democracies in Al Jazeera Three case

An international media freedom symposium held in London this week formally called on governments to bear the primary responsibility to ensure effective protections for free speech and the safety of journalists. But the inaction of the Canadian and Australian Prime Ministers in the case of the ‘Al Jazeera Three’ points to the reluctance of political leaders to advocate for journalists. WAN-IFRA’s Research Fellow, Australian journalist-academic Julie Posetti, reports.

DME14: Archant and streetlife.com partnership

“Partnerships are nothing new, but in a world of changing media consumption, they are worth a closer look because startups approach problems and challenges with a different set of lens than traditional publishers. But traditional publishers’ trusted brands and reach give startups the oxygen they need to get liftoff,” said Paul Hood, Director of Digital for Archant in the UK.

DME14: Use mobile data to create meaningful connections for consumers

“There are lots of start-ups trying to extract more value from mobile data, but the key going forward is not the data itself, but the ability to use it to create something meaningful for the consumer,” Mark Forster from Adello told the Digital Media Europe audience in London.

DME14: How mobile fits into FT’s digital strategy

“I am not here to talk about ‘mobile first.’ I am here to talk about a digital strategy that incorporates the strengths of mobile into a universal digital strategy,” said Lisa MacLeod, head of operations for ft.com.

DME14: How do we find the stories worth listening to?

“Our team has harnessed the power of smart technology and journalistic expertise to build the first 24/7 social newsroom,” said Mark Little, Founder and CEO of Storyful, recently acquired by News Corp. “It’s about leveraging social, mobile and video.”