A tale of three paywalls: why boosting content is the way to go for news orgs
This week the fluctuating fortunes of three newspapers’ paywall plans seem to prove – if proof were needed – that the news industry is far from solving the problem of monetising online content. As the Toronto Star announced its plan to place its website behind a paywall, the San Francisco Chronicle reportedly shut down its premium subscriber-only offering. Meanwhile in the UK tabloid The Sun has seen a drop in its online audience after introducing a paywall at the beginning of August.