27 - 29 May 2024
Copenhagen
Denmark

Shaping the Future of News Media in the AI Era

World News Media Congress 2024
3 Days ⬩ 3 Conferences ⬩ 5+ Workshops ⬩ 2 Study Tours ⬩ Awards

Register here

Programme

Whether you’re a CEO, editor, or manager looking for innovative solutions, our program has something to offer you.

In addition, the three days include different awards, community meetups and unrivalled social and networking events.

Programme

May 20 Monday

Scandinavian Media Transformation Study Tour

Oslo, Stockholm & Copenhagen

From 20 to 25 May 2024, WAN-IFRA will take you to visit leading news publishers in Oslo, Stockholm and Copenhagen, giving you the opportunity to meet, share and discuss best practices with leading editors, audience managers and digital revenue experts.
Find out more about the Study Tour program here.

May 27 Monday

08:00

Registration & Coffee

09:00

Supporting Innovation and Change

Harlekin Room

Stars4Media NEWS is a coaching and funding programme to facilitate cooperation between media professionals, and accelerate innovation and cross-border coverage in Europe. It is co-funded by the EU.

This session is supported by

Part 1: Four Years of Driving Change - The Success of Stars4Media

Speakers
Luciano Morganti
Stars4Media Project Coordinator, imec-SMIT VUB, Belgium

Part 2: Keynote: ‘Innovation at the Core: Zetland's Recipe for Newsroom Success and AI-profit’

Speakers
CEO, Zetland, Denmark

Part 3: Stars4Media NEWS Awards

Honouring the special achievements of 9 funded projects.

Speakers
Stars4Media Project Manager, Researcher, imec-SMIT VUB, Belgium

Part 4: Leading change through collaboration across Europe

Speakers
Former CEO of Euractiv, future MD of Europe’s Media Lab, Belgium
NewsLabs Editor, BBC, UK
Chairman, Europe’s Media Lab, Belgium
CEO, Zetland, Denmark
Leader of the Media Innovation Lab, Wiener Zeitung, Austria

Part 5: Get ready for Stars4Media NEWS 2025!

Speakers
Former CEO of Euractiv, future MD of Europe’s Media Lab, Belgium
09:00

Workshop: "AI in the journalism of the future" (Part 1)

Vandsalen Room

The workshop comprises two parts: the first 45 minutes for everyone, including beginners, and the second 45 minutes beginning at 10:45 for those seeking a deeper understanding.

Part 1: Demystifying AI

– You’re more familiar with AI than you may realise!
– How AI you’ve been using for years works
– How newsrooms have been using these technologies to support their   journalism (for years!)
– The first three steps to AI adoption

Chair
Founder & CEO, Fathm; Executive Director, Syli, UK
tom trewinnard
Founder & COO, Fathm, UK
09:00

Media Freedom Session: Special Focus Ukraine

Congress Hall

Free, independent media across Ukraine continue to inform despite the immense challenges and devastating tragedy of ongoing war. In this session, we hear from Ukrainian media professionals as they inform the industry, media support organisations, and donors how best to respond to current needs. We will learn from Ukrainian media and industry representatives how to work together and build partnerships to project alternatives for the sustainability and viability of independent media in Ukraine. The stories of inspiring and successful collaborations with Ukrainian and international partners will raise such topics as women in news, war insurance for journalists, education and upskilling in media ecosystems, cross-border collaboration in news production and newsroom and business model development, news deserts, safety and mental well-being of journalists, and regional networking to strengthen the Ukrainian news environment.

Discussion to be led by Joanna Krawczyk, from Ukrainian Media Fund / German Marshall Fund of the United States.

Session hosted by Danske Medier, Ukrainian Media Fund / German Marshall Fund of the United States, Politiken, and WAN-IFRA Media Freedom

Moderator
Deputy Director East, German Marshall Fund of the United States, Poland
Speakers
Editor-in-Chief, Slidstvo.info, Ukraine
Producer of News, UA:PBC, Ukraine
Head of NGO, DII-Ukraine, Ukraine
Program Director, MDF, Ukraine
Co-founder, Zaborona Media & 2402 Foundation, Denmark
CEO, Association of Independent Regional Press Publishers of Ukraine, Ukraine
Executive Director, The Guardian Foundation, UK
COO, The Kyiv Independent, Ukraine
09:45

Partner Showcase: Gen AI in Journalism: The Evolution of Newswork and Ethics in a Generative Information Ecosystem

Vandsalen Room

Hannes Cools, assistant Professor in ‘Human Factor in New Technologies’ at the University of Amsterdam, will present the latest survey he conducted in collaboration with Associated Press about the use of AI in the news industry. At the end, Atex will present how a company working in the media service found a 6-step working method effective for the adoption of AI in newsrooms.

Speakers
Assistant Professor of ‘Human Factor in New Technologies’ at the University of Amsterdam
AI Product Manager, Atex, Italy
Hosted by
10:15

Partner Showcase: Tracking Trends: Preparing for the biggest events of 2024 on site and social

Vandsalen Room

In 2024, the global stage is set for sports and politics as roughly half the world’s population will vote in elections and athletes from nearly 200 countries will compete in Paris for the Olympic games. In this presentation, we’ll draw on data from Chartbeat and Tubular Labs to share strategies for building cross-channel content ecosystems to effectively cover world-wide events and engage diverse audiences.

Speakers
Julia Schvartzer
Senior Customer Success Manager, Chartbeat, USA
Hosted by
11:00

Coffee Break

11:00

WAN-IFRA Conversations

WAN-IFRA lounge

To facilitate networking and peer to peer exchanges, WAN-IFRA is organising conversations around the most important topics facing the news media business. Held during the coffee and lunch breaks at the WAN-IFRA lounge, these sessions will be led and moderated by our subject experts. Mark your calendar and join us for these exciting conversations!

Sustainable Business Models

Speakers
Co-founder HBM Advisory, UK / Member of WAN-IFRA Expert Panel

Local Media, Innovating for Success

Speakers
Innovate Local Program Editor, WAN-IFRA, Sweden
Innovate Local Program Director, Sweden
11:15

Workshop: "AI in the journalism of the future" (Part 2)

Vandsalen Room

Part 2: Strategic Implementation of AI

– Levels of automation & AI maturity
– Identifying pain points & opportunities for AI-supported solutions
– Creating a safe & transparent environment for AI experimentation
– Considerations for building out your strategy

Chair
Founder & CEO, Fathm; Executive Director, Syli, UK
tom trewinnard
Founder & COO, Fathm, UK
11:30

Workshop: Constructive Journalism

Congress Hall

Introduction to a Danish-born approach to journalism that recognises audiences are fed-up with the sensationalism and negativity bias of the news. Learn about the Three Pillars of Practice: – solutions, nuance and democratic conversation.

Chair
Founder and CEO, Constructive Institute, Denmark
Speakers
Constructive Editor, NRK, Norway
Hosted by
11:30

After the paywall gold rush, what next for reader-revenue models?

Harlekin Room

After initial resistance, digital readers have (finally) shown they are willing to pay for news. Still, recent hopes that paywalls and subscriptions were “the” solution for media are not quite panning out. But that doesn’t mean we should abandon the quest for reader revenue. On the contrary, it must go deeper, be more dynamic and more collaborative than ever. We will explore new examples of donations, membership, crowdfunding, and yes, paywalls, to see the best ways for publishers to maximize both reader revenue and reader engagement, as essentially two sides of the same digital coin.

Moderator
Senior Editor, Worldcrunch, Greece
Speakers
Editor-in-Chief, Zetland, Denmark
General Manager of Reader Revenue & Grant Funding, Daily Maverick, South Africa
Chief Digital Officer, Denník N, Slovakia
This session is supported by
12:00

Partner Showcase: Healthy democracies in an AI age: How newsrooms can leverage content credential tools to maintain trust

Vandsalen Room

2024 marks the biggest election year in history with elections taking place in more than 65 nations between the beginning of March and the end of the year. At the same time, Artificial Intelligence is creating new exciting opportunities for creativity and innovation, but also enabling bad actors to deceive voters by creating realistic “deepfakes” of candidates and other individuals. Recognizing the importance of this moment, news media and technology companies are taking steps to safeguard the information ecosystem and enhance trust in verified media content.

At the World News Media Congress in Copenhagen, Microsoft will bring together news organizations, researchers, and technology companies to discuss the latest trends in information integrity and content credentials. Panellists will offer concrete examples and research on how media organizations can control their own content, and combat the risk of AI-generated content and deepfakes, by leveraging their reputation and brand as trusted sources of news.

Speakers
Professor, Amsterdam University and University of Southern Denmark
Director of Policy and Strategy, Microsoft, Denmark
Co-lead, BBC News Lab, UK
Hosted by
12:30

Women in News Summit and Luncheon: The Power of Inclusive Media in Building Audience Trust: A conversation between Laureates

Columbine Room

How do you build and maintain audience trust when covering controversial, highly charged and polarising issues? How does genuine representation and diverse storytelling shape media narratives and cultivate strong audience connections?

Join Editorial Leadership Laureates for a conversation around trust, equality in media leadership and how they have paved the way to build more inclusive teams to tell the stories that matter most to their diverse audiences.

Moderator
Co-founder, Daraj, Lebanon
Speakers
Managing Editor, The Guardian Limited, Tanzania
Managing Director, AJ+, Palestine/Syria
News Partnerships Lead, Google, Sweden
Executive Director for Media Development and Women in News, WAN-IFRA, Canada
Hosted by
13:00

WAN-IFRA Conversations

WAN-IFRA lounge

To facilitate networking and peer to peer exchanges, WAN-IFRA is organising conversations around the most important topics facing the news media business. Held during the coffee and lunch breaks at the WAN-IFRA lounge, these sessions will be led and moderated by our subject experts. Mark your calendar and join us for these exciting conversations!

Reader Revenue, the Next Level

Speakers
Digital Transformation Specialist, Denmark / Member of WAN-IFRA Expert Panel
Independent Media Consultant, Sweden / Member of WAN-IFRA Expert Panel

Future of Print

Speakers
Ingi Rafn Olafsson
Director of World Printers Forum, WAN-IFRA, Iceland
VP Production Process, The New York Daily News, USA
14:00

Welcome & Opening

Congress Hall

Moderator
Chairman, The Danish Media Association, Denmark
Speakers
President of Henneo, President of WAN-IFRA, Spain
Under-Secretary-General for Global Communications, United Nations, USA
CEO, JP/Politiken Media Group, Denmark
14:30

The Frontline in the Fight for Press Freedom

Congress Hall

Democracies around the world are under immense pressure and media organisations are struggling to maintain their watchdog position. In the context of a ‘mega election year’ in which more people will head to the polls than ever before, this session will provide a sense of the state of press freedom around the world in 2024. We will hear from journalists, editors, and other media professionals in autocracies and democracies in transition. How are media organisations and journalists navigating challenges, repeating successes, and dealing with setbacks as they continue to undertake a critical role in fighting for civil liberties, political rights, and press freedom? What impact are conflicts in Gaza and Ukraine having on those on the frontlines of the most challenging reporting? What lessons can be learned, how do we deal with the present geopolitical landscape, and what are the next frontiers for press freedom to thrive?

Moderator
Anchor, Danish Broadcasting Corporation, Denmark
Speakers
Deputy editor-in-chief, Gazeta Wyborcza; Head of strategy and development in Wyborcza.pl , Poland
Editor in Chief, Daily Maverick, South Africa
CEO, Association of Independent Regional Press Publishers of Ukraine, Ukraine
Journalist, Media Trainer, Women in News / WAN-IFRA, Palestine
Editor, Dawn, Pakistan
Global News Director, Agence France-Presse (AFP), France
Founder-Editor, The Wire, India
Journalist, Politiken / Gender Coordinator, IMS, Afghanistan
Co-founder, Daraj, Lebanon
14:30

Keynote: A roadmap on AI and future trends

Vandsalen Room

The public hype about AI started with the launch of Chat GPT in November 2022. Since then, especially generative AI has entered a lot of newsrooms but also the world around the news publishers. A first level has been established in every day work. But what is coming next? What will be the new trends and which paths will not be followed on the long run? Where are opportunities and risks that the news media industry does not predict yet? Ezra Eeman, author of the mindblowing newsletter Wayfinder, will share his perspective on the future of AI and how to master it.

Chair
Director of Strategy & Innovation, NPO, Netherlands
14:30

Media Policy Forum

Harlekin Room

WAN-IFRA acts as a resource centre and a knowledge-sharing platform for members as they navigate ongoing transformations in the regulations around news media and tech, and assess the impact on their businesses. This two-hours, invite-only session will reflect on the main challenges brought by technology and the possible answers to ensure the next decade of News Media Sustainability.

The Forum will be held under the Chatham House Rule: participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed

Moderator
CEO, Capital Brief, and Member of the WAN-IFRA Expert Panel, Australia
Speakers
Director Technology & Media specialization, Columbia University - School of International and Public Affairs, USA
President, The Africa Editors Forum, Kenya
Director of the Center for Journalism and Liberty, The Open Markets Institute, USA
Independent Consultant, DJB Strategies, UK
Executive Director, Media Policy and Public Affairs, WAN-IFRA, France
Founder and Director, Tow Center for Digital Journalism, Columbia Journalism School, USA
Assistant Professor of Finance, C.T. Bauer College of Business, the University of Houston, USA
Senior Partner, Keystone, USA
President & CEO, News Media Canada, Canada
SVP of Risk, Research and AI Proposition General Manager, Factiva Dow Jones, USA
15:00

Partner Showcase: Google News Initiative: introducing Pinpoint

Vandsalen Room

Upload and analyze large numbers of documents with the power of Google Search, AI, and machine learning. Pinpoint is a research tool that helps reporters and analyze large collections of documents. Its a tool assisting you with investigative stories, breaking news analysis, audio and video transcriptions, fact checking, collecting notes, and searching archives.

Speakers
Teaching Fellow, Google News Initiative, Sweden
Hosted by
15:30

Partner Showcase: Is Propensity Scoring Yesterday's News? Using AI and Reinforcement Learning to Realise Outcomes

Vandsalen Room

This session will showcase Zuora’s suite of products for Total Monetization, complemented by Autopilot AI for self-learning outcomes, as invaluable tools for subscription success. Join us in this session as we delve into the pressing question: In the era of AI and evolving learning models, do propensity models maintain their relevance?

Subscription businesses worldwide grapple with the challenge of driving subscription acquisition. While many companies are executing sound strategies, achieving the outcomes demands extensive engineering, manual testing, and data analysis. This resource-intensive process hampers scalability and ultimately hinders implementation of the right strategies. Moreover, successful acquisition necessitates a delicate balance between engagement and retention to optimise lifetime value.

In this session, we’ll discuss strategies to overcome these hurdles and explore the pivotal role of platforms in empowering commercial teams to fuel growth. Additionally, we’ll examine how a leading European publisher embraced cutting-edge technology to future-proof their success.

Topics include:

  • Common subscriber acquisition challenges
  • Essential technologies for scalable outcomes
  • Striking a balance between acquisition and retention, mitigating voluntary and involuntary churn
Speakers
Senior Director & Solution Lead for B2C & Media, Zuora, Netherlands
CEO & Co-Founder, Sub(x), UK
Hosted by
16:00

Partner Showcase: OpenAI + News Publishers

Vandsalen Room

A discussion about how AI can benefit the field of journalism and the news publishing business.

Speakers
Head of Media Partnerships, OpenAI, USA
Hosted by
16:30

Coffee Break

17:00

2024 Golden Pen of Freedom Awarding Ceremony

Congress Hall

Who will receive WAN-IFRA’s highest honour for press freedom in 2024? The President of the World Editors Forum, Martha Ramos Sosa will present the award.

Chair
Chief Editorial Officer, Organización Editorial Mexicana, Mexico
18:30

Bus Transfer to Gala Dinner

19:30

Gala Dinner

Opera House

May 28 Tuesday

08:00

Partner Showcase: How Publishers can Optimize their Total Revenue with a Dynamic Paywall and Ad Revenue Insights.

Pjerrot Room

In a world where publishers have built a robust subscription business and an engaged audience that’s valuable to advertisers, their challenge is now to keep growing subscriptions without reducing pageviews and ad revenue. Using advanced analysis and a dynamic paywall propensity model powered by Piano Ad Revenue Insights they’re now able to break the silo between advertising and subscription strategies. JoinMichael Silberman, EVP of Media Strategy at Piano for this session, and learn how publishers are increasing total revenue and drive more subscriptions and registrations while still growing ad revenue too.

Speakers
EVP Media Strategy, Piano, USA
Hosted by
09:00

Welcome and Keynote

Congress Hall

A message from WAN-IFRA’s incoming President, and introduction to our Keynote: John Ridding, CEO of the Financial Times Group has been at the helm of the Financial Times since 2006, a period of transformation and growth for the FT, one of the world’s most authoritative global news brands. He has strong views about the future and how media organisations must adapt, evidenced by the FT’s new content licensing deal with OpenAI.

Speakers
Head Ringier Media & CEO Ringier Media Switzerland, Switzerland
CEO, FT Group, UK
09:45

CEOs’ Chances, Challenges and Dilemmas

Congress Hall

What are the strategic challenges demanding the attention of media leaders? CEOs from leading publishing houses will discuss the impact of AI and how they are positioning their organisations to deal with its threats and opportunities. How do they see revenue growth and profitability in the short to medium term? Is the digital revenue growth on track? What are the plans for print?

Moderator
Strategic Advisor, Author, Speaker & Senior Research Fellow, Reuters Institute, Oxford University, UK
Speakers
Chief Executive Officer, Guardian Media Group, UK
CEO, Schibsted, Norway (retired)
Andrew Morse
President and Publisher, The Atlanta Journal-Constitution, USA
Alex Hardiman
Chief Product Officer, The New York Times, USA
09:45

The Forces Shaping Journalism And What To Do About Them

Vandsalen Room

External pressures against journalism are mounting and profoundly influencing newsrooms and their future. Leading editors offer ideas on how to sustain and strengthen independent journalism amid challenges from AI, advertising and to press freedom.

Moderator
Founder and Director, Tow Center for Digital Journalism, Columbia Journalism School, USA
Speakers
Global News Director, Agence France-Presse (AFP), France
Editor in Chief, Die Welt, Germany
Co-Founder & CEO, Rappler, The Philippines
09:45

Reader Revenue: Time To Regroup!

Harlekin + Columbine Room

In just two decades paywalls have become widespread and many organisations have invested much to ensure their success. However, more innovation and expertise are now needed to increase and accelerate the share of revenue coming from readers. Rather than lowering your North Star expectations, is it time to reassess and identify the barriers to success?

Moderator
Strategic advisor and author, Member of WAN-IFRA Expert Panel, UK
Speakers
Consumer Marketing Director, Financial Times, UK
Head of Editorial Development, NTM, Sweden
Managing Director Europe, Mather Economics, Belgium
Manager Acquisition & Conversion, Mediahuis, Belgium
11:00

Coffee Break

11:00

WAN-IFRA Conversations

WAN-IFRA lounge

To facilitate networking and peer to peer exchanges, WAN-IFRA is organising conversations around the most important topics facing the news media business. Held during the coffee and lunch breaks at the WAN-IFRA lounge, these sessions will be led and moderated by our subject experts. Mark your calendar and join us for these exciting conversations!

AI Strategies for News Media Enterprises

Speakers
Founder & CEO, Fathm; Executive Director, Syli, UK
tom trewinnard
Founder & COO, Fathm, UK

Digital Transformation and Business Performance

Speakers
CEO, Capital Brief, and Member of the WAN-IFRA Expert Panel, Australia
11:30

Business Models That Work

Congress Hall

Leaders who have successfully steered their media companies to profitability share their strategies, ideas and lessons learned during the transformation journey. Whether it is a growth strategy spurred by acquisitions or taking a bold decision to stop print, this session will provide tangible, take-home ideas.

Moderator
Founder & Director, The Positive Consultancy, UK
Speakers
Group CEO, Bonnier News, Sweden
Catherine So
Chief Executive Officer, South China Morning Post, Hong Kong
Gert Ysebaert
CEO, Mediahuis Group, Belgium
11:30

Newsroom Transformation

Vandsalen Room

What does the future look like for three newsrooms midway through massive change? Influential, inspiring and interesting news operations share their transformation journeys and how they are approaching AI.

Moderator
Journalist, Advisor, Researcher, Author / Member of WAN-IFRA Expert Panel, Germany
Speakers
Naja Nielsen
Digital Director, BBC News, UK
Editor in Chief, Zeit Online, Germany
Editor in Chief, Wiener Zeitung, Austria
11:30

The Alchemy of News Products: Crafting Digital Excellence for Conversion & Loyalty

Harlekin + Columbine Room

Unlock the magic of digital subscriptions by strategically integrating compelling features that drive conversions and foster lasting loyalty. This session will look at how to incorporate product elements into your strategy for a more valuable user experience.

Moderator
Co-founder, Edgee; Formerly CTO, Le Monde, France
Speakers
VP of Product and Head of Subscriber Experiences, The New York Times, USA
Director of Product, Telegraph Media Group, UK
Chief officer Product & Audience , Le Monde, France
12:30

Lunch

Hosted by
13:00

WAN-IFRA Conversations

WAN-IFRA lounge

To facilitate networking and peer to peer exchanges, WAN-IFRA is organising conversations around the most important topics facing the news media business. Held during the coffee and lunch breaks at the WAN-IFRA lounge, these sessions will be led and moderated by our subject experts. Mark your calendar and join us for these exciting conversations!

Newsroom Transformation

Speakers
Digital Consultant, Member of WAN-IFRA Expert Panel, UK
Journalist, Advisor, Researcher, Author / Member of WAN-IFRA Expert Panel, Germany

Digital Subscriptions

Speakers
Co-founder, HBM Advisory, UK / Member of WAN-IFRA Expert Panel
14:00

Partner Showcase: Adapting to Disruption: Strategies for Sustainable Growth in the Media Industry

Congress Hall

In “Leading Through Change: Navigating the Evolving Media Landscape,” media leaders will delve into the transformative role of AI amid industry confusion and learn strategies for building sustainable businesses in the digital age. This session offers insights into revenue diversification and innovative approaches, empowering leaders to navigate change and drive success amidst the dynamic media landscape.

Speakers
President, Arc XP, USA
Hosted by
14:30

Rethinking Value for Funding Models and Investment

Congress Hall

Why financiers are rethinking media investment and the returns they expect. Lessons for both publishers and bankers from a concrete innovation to finance independent media.

Moderator
Elena Popovic
Secretary & General Counsel, Media Development Investment Fund, Inc, USA
Speakers
Chairman, Mediahuis, Belgium
Zoltan Varga
CEO & Chairman, Central Media Group, Hungary
CEO, Tinius Trust, Norway
14:00

Partner Showcase: Uniting People, Processes & AI Technology to Enhance Journalism

Vandsalen Room

In this case study, Dataminr and Reach will discuss the challenges newsrooms face and how people, process and AI technology are integral aspects of an effective newsroom, and how predictive AI can help solve newsgathering pain-points.

Speakers
Senior Account Manager, Dataminr, UK
Engagement Director, Reach plc, UK
Hosted by
14:30

AI in the Newsroom

Vandsalen Room

How are newsrooms organising for, managing and using AI? Speakers will share examples and use cases.

Moderator
Senior Product Manager AI Strategy, The Associated Press, USA
Speakers
Head of AI, JP/Politikens Media Group, Denmark
Deputy Managing editor and Associate Publisher, Aftonbladet, Sweden
14:00

Partner Showcase: From ‘one fits all’ to ‘one to one’ - product, content, and technology transformation of ONET a digital leader in Poland

Harlekin + Columbine Room

Join us as we explore Onet.pl’s transformative journey from a universal content provider to a personalized digital experience leader. This presentation will delve into the innovative strategies and technological advancements that have positioned Onet.pl at the forefront of digital media personalization.

Key Points:

  • Embracing Diversity: Onet.pl recognizes the unique preferences and time constraints of its audience, tailoring content to individual needs.
  • Trusted Legacy: With a rich history of premium content, Onet.pl continues to uphold its reputation as Poland’s digital leader.
  • Personalization at Scale: Through segmentation and 1:1 customization, Onet.pl has mastered the art of delivering relevant content to each user.
  • Technological Evolution: Leveraging AI technologies, Onet.pl enhances user experience and content delivery.
  • Impactful Results: Data-driven insights demonstrate the significant impact of personalization & AI on user engagement and satisfaction.

This session is a must-attend for anyone interested in the intersection of content, technology, and user-centric design. Discover the recipe for Onet.pl’s success and take away valuable insights for your own digital endeavors.

Speakers
Managing Director Onet, Ringier Axel Springer, Poland
Head of IT Services, Ring Publishing, Poland
Hosted by
14:30

Diversification: We Choose the B2B Challenge!

Harlekin + Columbine Room

The B2B segment represents an exciting opportunity for news media, offering a way to increase revenue and engage with different audiences and establish valuable partnerships. Is adopting this diversification initiative a good idea, and how do you become legitimate with these audiences?

Moderator
Director, Stears Insights, Nigeria
Speakers
Head of Business Development, Financial Times, UK
CEO, Groupe Sud Ouest, France
Managing Director, JP/Politiken Erhvervsmedier, Denmark
15:30

Coffee Break

16:00

Three (good) reasons to be a WAN-IFRA member

Congress Hall

Speakers
CEO, WAN-IFRA, France
16:10

Keynote

Congress Hall

Moderator
Pia_Rehnquist
Business Area Manager, Bonnier News Local, Sweden
Speakers
Vice President, Global News Partnerships, Google, USA
16:40

Power and the Press: Face to Face With Marty Baron

Congress Hall

As one of the most respected editors in American journalism, Marty Baron had a front-row seat to the power struggles in politics, tech and the media that coincided with the Trump years. As the US heads for the 2024 election, the retired Washington Post editor will share his views on what is ahead for American journalism and democracy.

Moderator
Director of Journalist Programmes, Reuters Institute for Study of Journalism, UK
Speakers
Former Executive Editor, The Washington Post, USA
17:30

Happy Hour

Tivoli Garden

May 29 Wednesday

08:00

Partner Showcase: Deconstruct for the future: Learn from FUNKE's 5-year technology transformation

Pjerrot Room

According to Heimo Krum, CIO at FUNKE Mediengruppe, “When technology is part of the challenge, it can also be part of the solution.” – and Heimo Krum knows what he is talking about, after leading the 5-year digitalization and technology transformation at FUNKE. Join this session at WAN-IFRA World News Media Congress, during which we will cover:

  • Managing the surge in requests for changes to functions, processes, and systems with increasingly shorter notice.
  • Lessons learned by FUNKE from a significant cyber-attack and their subsequent proactive approach in group IT.
  • The pivotal role of CUE, the consolidated media enterprise platform, in editorial transformation and product development.
  • FUNKE’s success in organizing AI to balance centralized and decentralized use cases.

There will be time for Q&A with both FUNKE and Stibo DX during the session. To make your visit to Copenhagen is a “real Danish experience”, a curated selection of gourmet Danish pastries from various artisan Copenhagen bakeries will be served.

Speakers
Chief Information Officer, FUNKE Mediengruppe, Germany
Hosted by
09:00

Strategies To Diversify Revenue

Congress Hall

Securing a mix of revenue streams is top of the agenda for many senior executives, according to the World Press Trends survey. From events to data and value-added community services, publishers are innovating and trying new concepts that go beyond relying on reader revenue.
Speakers
Head Ringier Media & CEO Ringier Media Switzerland, Switzerland
SVP and Chief Revenue Officer, The Associated Press, USA
09:45

Taking Media Sustainability to the Next Level

Congress Hall

The Guardian, Schibsted and Sanoma have broadened the perspective on sustainability to include a focus on social and environmental aspects. This is not only a way to build long-term reliability but also a means to adapt to changing market conditions.

Moderator
President, Sustainable Journalism Partnership, Sweden
Speakers
Director of sustainability and operational transformation, The Guardian, UK
Chief Sustainability Officer, Schibsted, Sweden
Johanna Lahti
Senior Editor-in-Chief, Ilta-Sanomat, Finland
Hosted by
09:00

How to Sell Your Journalism to News Avoiders

Vandsalen Room

The gap between habitual news consumers and the disinterested public is growing. Polarised views, depressing news, and generational factors don’t help. Is there still a way to get news avoiders back on board? Input from GenZeers on the news values needed to draw young audiences.

Moderator
Managing Editor in Chief, Politiken, Denmark
Speakers
rasmus nielsen
Director, Reuters Institute for the Study of Journalism, UK
Associate Professor of Communication & Digital Media, IE University, Spain
Op-ed columnist, VG, Norway
Student, International People’s College, Denmark
Student, International People’s College, Denmark
Student, International People’s College, Denmark
09:00

Digital Advertising: Rethinking the Sales Funnel

Harlekin + Columbine Room

Have advertising teams undergone as much transformation as other sectors within media companies in recent years? If, in 2024, the ‘newsroom is the business’ due to its critical role in revenue growth, the advertising department must equally embrace and propel digital transformation. How many have truly grasped the magnitude of this specific challenge?

Moderator
madhav chinappa
Senior executive consultant, UK
Speakers
Chief Strategy & Innovation Officer, Ringier AG, Switzerland
Head of Studio24, Media24, South Africa
Director, Ad Sales & Tech, Ekstra Bladet, Denmark
General Manager, Amazon ads Nordics, Sweden
Head of specialist, Execute Media, Sweden
10:20

Gaming the News

Vandsalen Room

News Arcade is tackling the legitimacy of media among youth by bringing Gen Z and journalism together through gamification.

Speakers
Journalism Lecturer, Southern University of Denmark, Denmark
10:30

Coffee Break

10:30

WAN-IFRA Conversations

WAN-IFRA lounge

To facilitate networking and peer to peer exchanges, WAN-IFRA is organising conversations around the most important topics facing the news media business. Held during the coffee and lunch breaks at the WAN-IFRA lounge, these sessions will be led and moderated by our subject experts. Mark your calendar and join us for these exciting conversations!

Hosted by

Data Strategies

Speakers
Founder & Director, The Positive Consultancy, UK
11:00

Partner Showcase: The path to profitability: Essential strategies for sustainable growth

Congress Hall

FT Strategies is the specialist media consultancy from the Financial Times helping news organisations globally build sustainable growth. In this session, Lisa MacLeod explores essential strategies to drive profitability from optimising your print operation to diversifying revenue and funding new growth streams.

Speakers
Director, FT Strategies, UK
Hosted by
11:30

Learning From Disruptors

Congress Hall

This popular Congress session features nontraditional media companies challenging the established norms and becoming successful. In this session, case studies include a digital sports innovator which grew audience and revenues dramatically, and a local media company whose use of data and analytics helped transform it into a major player, and  a wire service that has reinvented itself successfully.

Moderator
Director of the Digital Revenue Network, WAN-IFRA, Germany
Speakers
Fabrice Fries
CEO, Agence France-Presse (AFP), France
CEO, Capital Brief, and Member of the WAN-IFRA Expert Panel, Australia
Hosted by
11:00

Partner Showcase: Beyond the Headlines: Data-Driven Insights to Power Your Front Page

Vandsalen Room

The presentation will give you a glimpse of:

How BT.dk optimizes its front page, personalization and use of live targets towards daily budgets

Speakers
COO & Co-Founder, Kilkaya, Norway
Head of Front Page Editing, B.T., Denmark
Hosted by
11:30

AI, Elections, Misinfo and Propaganda

Vandsalen Room

Over 70 countries have national elections in 2024 – amid a deepening crisis of disinformation. Insights into the massive threat posed by generative AI and unregulated social media channels from speakers on the frontline of the information war.

Moderator
Editor at Large, Folha de São Paulo, Brazil
Speakers
Executive Director, WITNESS, USA
Digital Verification Editor, Reuters, Netherlands
Chief Digital Officer, Prisa Radio, Spain
11:00

Partner Showcase: Strategic Integration: Introducing AI in Newsrooms with Minimal Disruption

Harlekin + Columbine Room

This 25-minute session featuring Marion Souzeau and Stanislas de Livonniere of Le Parisien will explore how newsrooms can integrate AI tools without causing disruption, focusing on long-term vision and strategy. The discussion will highlight the role of Generative AI from an Arc XP perspective. Attendees will learn how to balance innovative technologies with existing workflows, ensuring a seamless integration that enhances content creation and audience engagement while maintaining a clear strategic direction for the future.

Speakers
Senior Solutions Engineer, Arc XP, France
Responsable des projets éditoriaux numériques, Le Parisien, France
Chef du service data & innovation, Le Parisien, France
Hosted by
11:30

Audience Development: Look Behind the Tree That Hides the Forest

Harlekin + Columbine Room

Social platforms and Search are not the audience drivers they used to be, and the rise of all sorts of channels (WhatsApp, FB, Instagram…) can be confusing. And, of course, there is the question of search generative experience (the AI revolution in search), adding to the complexity.
So, what should you recommend to your audience development teams? Are there strategies and tactics they should put in place?
We’ve asked experts we trust to guide us through the ‘building blocks’ that can help achieve audience goals (in numbers and engagement). And since so many ‘channels’ are available, we’ve asked an early adopter to show what his company has done with WhatsApp.

Moderator
Head of Audience Insights, The Conversation, Mauritius
Speakers
VP, Audience Strategy, Condé Nast, UK
Specialised SEO Consultancy, Polemic Digital, Ireland
Engagement Director, Reach plc, UK
12:30

Lunch

14:00

AI in Tech and Media

Congress Hall

Applied and Generative AI have dominated discussions since the launch of ChatGPT. Leading minds on the topic discuss how media companies can use AI to increase revenue and efficiency while maintaining journalistic integrity.

Moderator
Rianne Roggema
OKR-Expert, Podcast & Event Host, Founder, Practic, Netherlands
Speakers
Co-founder & CEO, AppliedXL, USA
CEO, Ringier Media International, Switzerland
Futurist, Senior Advisor & Head of Media, Copenhagen Institute for Futures Studies, Denmark
Business Editor, WELT, Axel Springer, Germany
CEO, Kölner Stadt-Anzeiger Medien, Germany
14:00

Rethinking Climate Journalism

Vandsalen Room

Part 1: Overcoming the Climate Dilemma

The fallout from rising temperatures poses a threat to the health and well-being of nations. Yet getting people to engage with climate content is an ongoing struggle. Launching a new guide, the Constructive Institute will show journalism that is having an impact.

Speakers
Journalist, Advisor, Researcher, Author / Member of WAN-IFRA Expert Panel, Germany
Science Journalist, The Standard Group, Kenya
Independent Journalist, India
Independent Climate Journalist, Argentina
Science Journalist, The Age and Sydney Morning Herald, Australia
Journalist, NRK, Norway

Part 2: Lessons from the ClimateXChange

Global findings from climateXchange, a content and knowledge sharing initiative. It unites newsrooms in finding new, sustainable ways to tell climate stories; turning coverage into an opportunity for expanded audience engagement and new revenue streams.

Speakers
Founder & CEO, Fathm; Executive Director, Syli, UK
14:00

Celebrating Local Media: Highlights From WAN-IFRA’s Innovate Local Programme

Harlekin + Columbine Room

WAN-IFRA’s Innovate Local programme aims to unlock the potential of local media to become indispensable to both local communities and local businesses through a multi-faceted approach. This means harnessing the power of data and artificial intelligence (AI) to deliver more personalised and relevant content. In addition, the deployment of user needs models ensures that content is closely aligned with community interests. Adopting new storytelling formats and improving the journalistic product increases engagement and strengthens the link between local media and their audiences. At the same time, the programme focuses on developing advertising products that are not only relevant, but that also fit seamlessly into the local narrative. Finally, the emphasis is on diversifying revenue streams to ensure the sustainable vitality of local media in an ever-changing landscape.

Moderator
Innovate Local Program Editor, WAN-IFRA, Sweden
Speakers
Director of News, Amedia, Norway
Pia_Rehnquist
Business Area Manager, Bonnier News Local, Sweden
Deputy Publisher and Vice-President, La Presse, Canada
Publisher & Editor, Crosstown, USA
SVP Content and Innovation, Hearst News, USA
Innovate Local Program Director, Sweden
15:00

Audience Campaigns To Promote Your Journalism

Vandsalen Room

Introducing campaigns designed to encourage audiences to get behind what you do and why you do it.

Speakers
Chair, Canadian Journalism Foundation, Canada
President and Executive Director, Canadian Journalism Foundation, Canada
Editor in Chief, Daily Maverick, South Africa
Editor in Chief, Globe and Mail, Canada
15:30

Coffee Break

16:00

Plenary: Fireside Chat

Congress Hall

Moderator
SVP Content and Innovation, Hearst News, USA
Speakers
Chief of Intellectual Property and Content, Open AI, USA
16:30

Awarding of Women in News Editorial Leadership Awards

Congress Hall

Speakers
Managing Editor, The Guardian Limited, Tanzania
Managing Director, AJ+, Palestine/Syria
16:40

Closing Plenary: Innovation in News Media

Congress Hall


The annual innovation report prepared by Juan Senor and team for WAN-IFRA gives a take-home snapshot of major trends. The fast-paced presentation with best practices from around the world will send you home energised and inspired.

Speakers
President, Innovation Media Consulting Group, UK
Stars4Media coach; Ex-BBC editor; Senior Consultant, Innovation Media Consulting, UK
Global Media Leader; Author; Former MD & CEO, ABP, India

May 30 Thursday

AI Innovation Study Tour

Denmark

From 29 to 31 May, an inspiring selection of Danish publishers and start-ups who are taking steps to make better use of AI within their organisations.
Find out more about the Study Tour program here

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